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SEO & Link Earning Strategist
This blog post is for nonprofit organizations and charities that are looking to increase their online exposure (without spending loads of money) so they can receive more volunteers, donations, attention etc.
Here are some tips for nonprofits to improve link earning within their online communities.
Link earning is building relationships with valuable websites within ones specific industry that generate high quality content.
Link earning helps improve search engine rankings and drives traffic to the website. It’s great when people share your content; it’s even better when they are real people doing it of their own accord. Quality content is the foundation and incentive for shareability.
Arizona Campaign Director
In April, I left the helm of the Alliance of Arizona Nonprofits, after ten years of building it into a force for strength and progress in serving the state’s nonprofit community. It was not easy to leave the Alliance, because I still consider the position of CEO of the Alliance to be one of the best anybody could have. To work every day with and for some of the most inspiring and passionate people dedicated to building a stronger Arizona was a dream come true. Only the opportunity I am now pursuing at Open Primaries to reform our political system could draw me away, because I know that nonprofits need a stronger partner in government in order to succeed.
So, as I made my transition – keep in mind that I am still working a nonprofit, just a c4 instead of a c3 – the moment gave me reason to reflect upon the 10 years of experience I had at the Alliance and with colleagues across the country through the National Council of Nonprofits. I first tried to remember what it was like in 2005. The economy was booming, and nonprofits were talking about creative ways to sustain themselves through social enterprise. Meanwhile, we were concerned about the huge leadership transition coming, as baby boomers, in the top positions at so many nonprofits, were heading into retirement years. And there was much talk about nonprofits running themselves more like businesses.
Wow, ten years passed, and here we are in 2015: social enterprise is the rage, the boomer retirement wave is a concern, and people are talking about nonprofits operating like businesses. Really?
I recently had the opportunity to travel to Paris, France to attend the 5ème conférence de fundraising pour le secteur culturel (5th conference on fundraising for the cultural sector) put on by the Association Française des Fundraisers (French Association of Fundraisers). I was able to participate thanks in part to professional development grants from Arizona Commission on the Arts and Sigma Alpha Iota. When exploring your own professional development, I encourage you to think outside the box when it comes to identifying opportunities as well as ways to fund your experience.
This was my first return visit to France since studying abroad in Montpellier twelve years ago. It was wonderful to again be immersed in French culture and language. I rented a little apartment in the Canal Saint Martin neighborhood through Airbnb and pretended for one week that I was “une vraie Française.”
Patsy Kraeger, Ph.D.
This blog post is second in a two part series on Foundation Supported Social Enterprises. Click here to read part one.
Why did they do this?
The Nick Simons Foundation did not have a large staff. The foundation opened in 2005 when Nick Simons, a great lover and visitor of Nepal died. Nick Simons was keenly aware of the medical needs in high altitude low income countries such as Nepal. The family foundation members were interested in funding the development of a unique anesthesia machine that neither requires electricity nor compressed oxygen to function.
This device would be invaluable for infrastructure-weak health systems in low income countries that often suffer from energy shortages or no energy access at all. They wanted to be closely involved with the venture and they want to commercially market and sell the product- a product with a social benefit. They recognized in order to be successful that they need an income stream and they did not want to become a fundraising foundation. Instead they thought of operating a social enterprise. They formed Gradian Health Systems.
ASU Master of Nonprofit
Nonprofit assignments can place volunteers in precarious positions of potential, personal liability. Prior to the 1940s, the Charitable Immunity Doctrine shielded nonprofits from tort liability, but did not protect volunteers. To prevent volunteers from abandoning volunteerism because of liability concerns, the Volunteer Protection Act (VPA) was signed into law by President Clinton in 1997.
The VPA provides conditional immunity for volunteers who are:
Laura L Bush, Ph.D.
and Content Strategist
Problem 1: Doing Ineffective Research and Setting Unrealistic Expectations
CRM stands for Customer Relationship Management. I like to redefine it as a Constituent Relationship Management system. Originally limited to sales and support departments, it has now been widely adopted by nonprofit organizations. Here are the Top 6 reasons your organization should be using a CRM.
Know you are about meet a donor BEFORE you enter that meeting
We are all communicating more than ever and connecting with more people than ever. How are you supposed to keep track of the important conversations happening with your constituents? Let alone share it with your team. Your CRM system will provide a simple way for all staff to record emails, phone calls and meetings with your donors, volunteers or other supporters. Imagine it: all of your organization interactions with your stakeholders in one place and no more searching through multiple spreadsheets. This consolidated ongoing communication will enrich the contact profile and start building institutional knowledge, which is coincidentally my next point.
As the owner of a Miami based SEO and digital marketing agency, I've helped hundreds of businesses solve complicated marketing problems. I can honestly say that the most challenging clients have been non-profit organizations. The combination of low funding, manpower and resources make it extremely difficult to complete your mission statement and make a positive change in the world.
When your organization is working with this many moving pieces, a lot of important tasks tend to get de-emphasized. In my tenure the most common task that falls by the wayside is having a concrete marketing plan. A marketing plan is easily overlooked in a non-profit organization because it gets lost behind the goals, ideals, values and mission statement. What most non-profits fail to realize is that a marketing plan should go hand in hand with your mission statement and will ultimately maximize your impact on the world.
This fall I got a pretty good surprise from the spike in number of exemptions that the IRS okayed earlier this summer. In a normal month, 40 to 50 Arizona nonprofits will gain ‘public charity’ status from the IRS. You can see this reflected in the chart, with a low-point coming in the average for November and December 2012: 31 new Arizona charities. That’s actually 41 in November and only 20 that December (2012). The earlier high point had come in September 2011, with 84 exemptions approved.
Program Coordinator Sr.,
Nonprofit Leadership Alliance
ASU Lodestar Center
The origin of the word “intern” goes back to the Latin and French meaning: to restrict or confine within prescribed limits, as prisoners of war, enemy aliens, or combat troops who take refuge in a neutral country. Currently an intern is thought to be an individual gaining practical supervised training in a hospital or an assistant or trainee working to gain practical experience in an occupation, generally an internship is a temporary and supervised position where on-the-job training is learned. The current narrative includes a person of little status, conducting menial tasks in hopes of gaining experience, letters of recommendations and potentially a permanent position with the organization.
Much like the term “community service” once thought to be voluntary, altruistic service to others in the community has changed and is now used as a term for forced service hours for breaking a law in lieu of or in combination with fines. Over time, the term “community service” has evolved to mean the individual did something wrong. The term “intern” has changed over time as well with horror stories of long meaningless hours doing grunt work, being taken advantage of and then turned away with no job in sight.
Legally the abused intern is gaining status by winning law suits and human resource departments are taking note. Although the laws may give rules and guidelines to follow, government entities and nonprofits are exempt. The discussion goes on and whichever side your organization takes, there is the perception that there is a line of students just waiting to work long hours, with no pay to gain experience.