What is ABCD?

Asset Based Community Development (ABCD) is a term coined by John McKnight and John Kretzman in the 1990s. Although the concept pre-existed their research, they outlined a novel approach to community work for many nonprofits. ABCD views, and then responds to, community needs through a focus on the community’s pre-existing assets rather than deficits. Community members are no longer seen as passive recipients of aid, but equal collaborators towards a better future. ABCD focuses on skills and resources the community already has, and encourages communities to connect internally to work towards positive outcomes.

Whether consciously or unconsciously, many nonprofits view the community members with whom they work through a needs-based lens. These individuals are even labeled “clients” or “recipients”, and often don’t have a say in the programs taking place. This can create a cycle of community members becoming dependent on nonprofits for crucial services.

A nonprofit’s role

Although ABCD focuses on community members coordinating and determining their own assets, nonprofits can play an important role in the progression of autonomous community building. As communities are discovering and providing…

For decades, nonprofits have provided goods and services to those in need and has been a hallmark of the community; however, those that have provided the labor, the hours, the dedication, and the sacrifice to make your nonprofit successful are getting along in years and are looking to retire.  Who is going to carry the torch forward?  Who is going to ensure the great work of your organization continues on for the next decade(s)?  The answer is Generation Z - they are the new members of the workforce that will continue to help those in need.  The question now is, how to recruit the members of Gen Z, and once you have them, how do you retain them. 

Gen Z is defined as those individuals born between 1997 - 2012; currently,  the oldest members are 28 years old, with the youngest being 13 years old.  Gen Z values individualism and places salary as only the second largest factor in employment.  Additionally, they prefer a work environment that provides flexibility, the opportunity to collaborate, and a work- life balance.  They are generally less disciplined at work than previous generations, taking frequent short breaks and struggling to manage their time.  Finally, Gen Z prefers managers that conduct discussions face-to-face and provide opportunities for training and development.

Recruitment

Leverage social media & purpose-driven branding: Promote the organization through…

According to a 2023 study by Bank of America and the Lilly Family School of Philanthropy, 85.1 percent of affluent households give to charity, and “on average, affluent donor households gave $34,917 to charity in 2022”. Additionally, ultra-high net worth donors—donors with a net worth of $30 million or more, “gave a total of $190 billion to philanthropic causes in 2022—an almost 25 percent increase from 2018—accounting for about 38 percent of all philanthropic giving. 

At the same time, reliance on wealthy donors raises critical questions about trust, accountability, and alignment with community needs. There have been instances of wealthy donors becoming a liability to nonprofits. For example, the Sackler family made gifts to many well-known art museums, such as the Guggenheim, “but the Sacklers, and their company Purdue Pharma, makers of the addictive painkiller OxyContin, are now becoming much better known for a different reason — their aggressive marketing of the drug despite its known dangers, and their complicity in fueling the nation’s deadly opioid epidemic”. Similarly, the “controversy over financier and convicted sex…

Diversifying revenue streams isn’t just smart, it’s essential. Research consistently shows that nonprofits with a mix of funding sources experience less financial volatility and greater long-term sustainability. In fact, it has been found that organizations that diversify their income see more consistent revenue over time.

What does diversification look like in practice? It goes far beyond writing more grant proposals or hosting extra fundraisers. Financially resilient nonprofits tap into multiple streams: membership programs, corporate partnerships, investments, educational offerings, and fee-based services. The goal isn’t just to make more money; it’s to align each funding source with the organization’s mission and values.

For example, the International Facility Management Association (IFMA) now earns about 75% of its income from professional development, certifications, and investments, far more than from membership dues. This shift, according to IFMA CEO Mike Geary, reflects a growing recognition that education and global engagement…

For example, evaluations can often provide the data and feedback necessary to:

• Understand what is working and what is not.
• Make evidence-based decisions.
• Promote a culture of accountability and innovation.
• Empower staff and stakeholders to contribute to change.

By shifting from traditional program evaluation focused on compliance to learning-oriented practices, leaders can ensure that programs are truly responsive to the needs of the communities they serve. Specifically, nonprofits can use their program evaluations to become learning organizations by embedding continuous learning and improvement into their culture and operations. 

This topic is critically important for nonprofit leaders and managers because it directly influences how organizations learn, adapt, and improve their impact. For a nonprofit leader or manager, being aware of the power of program evaluation is essential for the following reasons:

• Evaluations help ensure that programs are not just…