Research and recommendations for effective, day-to-day nonprofit practice from ASU faculty, staff, students, and the nonprofit and philanthropic community.
Nonprofits have a unique opportunity to bridge generational gaps and foster a lasting culture of giving. By creating inclusive programs, providing hands-on experiences, and forming strategic partnerships, organizations can guide families in building a legacy of compassion and social responsibility. When families work together to give back, they not only strengthen their own bonds but also contribute to the resilience and development of their communities. Passing on philanthropic values ensures that the spirit of giving remains vibrant, creating a ripple effect of positive change that endures across generations.
Storytelling
One of the most effective ways organizations can achieve this is through storytelling. By curating and sharing narratives of families who have engaged in philanthropy, nonprofits can inspire others to join the cause. Personal stories highlight the importance of giving and demonstrate its tangible benefits, making it easier for younger generations to understand the significance of their contributions. Showcasing these stories through newsletters, blogs, and social media platforms enables organizations to reach wider audiences and encourage a culture of giving within families. Events where families can come together to share their experiences in giving back to the community provide meaningful connections and reinforce the idea that service is a lifelong commitment.
Serving together
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In today’s rapidly changing world, nonprofit organizations are feeling the pressure more than ever to stay financially strong while staying true to their mission. Fluctuating funding streams, economic uncertainty, and rising operational costs can easily threaten the stability of even the most impactful organizations. Through my Capstone Solutions Project, I explored how nonprofits can move beyond survival mode and strategically position themselves for long-term financial sustainability.
The key to thriving, not just surviving, lies in having a comprehensive financial strategy that adapts to change and embraces multiple funding sources. Many nonprofits rely heavily on one or two major grants or fundraising events, which leaves them vulnerable if those streams dry up. Diversifying revenue—by combining grants, individual giving, earned income, and partnerships—builds a more resilient financial foundation. When nonprofits don’t put all their eggs in one basket, they’re better equipped to weather economic storms and shifting donor trends.
Another crucial element is building strong, authentic relationships with donors. Today’s donors want to feel connected to the impact they are helping create. Nonprofits that prioritize stewardship—through transparency, regular communication, and showing the tangible results of support—can turn one-time donors into lifelong champions. Cultivating donor loyalty isn’t just good for fundraising…
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For nonprofits, every day is about making a difference with limited time, people, and money. But when something goes wrong, like a natural disaster, data breach, a funding loss, or a leadership issue, the pressure can be overwhelming. In these moments, how your organization communicates can protect your reputation, keep your team and supporters calm, and help you get back on track faster.
That’s why having a crisis communication plan is so important. It helps you know what to say, who to talk to, and how to stay in control when things feel uncertain. Being prepared doesn’t mean expecting the worst, it means making sure your organization can respond with confidence and care.
Many nonprofits wait until a crisis happens to figure out what to do, but this can lead to confusion, mixed messages, or silence at a time when people need clear answers. Your supporters, staff, and community members need to hear from you. A good plan shows them that you are responsible, transparent, and committed to your mission even when things are tough.
To get started, identify a small team of trusted people who can make quick decisions and lead your response. This could be your executive director, a board member, and someone who handles your communications. Decide ahead of time who will be the main person to speak for your organization, whether that’s in an email, on social media, or in a press interview. Having one clear voice helps…
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One of the biggest challenges that nonprofits face is staff burnout. In a Council of Nonprofits survey, 50.2% of respondents said that stress and burnout were factors in retaining and recruiting staff. It is difficult to commit to working for an organization when a person feels overworked and burdened by the overwhelming amount of work they face every day. This feeling of burnout will have an absolute effect on the nonprofit when they have staff members who regularly quit. This causes a major problem with retention that could have devastating effects on the organization. This could include delays of services for clients forcing them to seek help from other nonprofits or poor program quality. This could lead nonprofit professionals asking, What strategies can nonprofits utilize to decrease burnout and retain staff? There are five strategies that can be utilized in order to avoid burnout and raise staff retention rates. They are identify, compensation, professional development, gratitude, and work life balance.
Identify
In order to address the issue their has to be a way to identify it and see the extent to which it exists. This can be achieved through a couple of different methods. Anonymous staff surveys will allow people to express their opinions without the fear of reprisal. Non-judgmental observations allow the executive management to see what is happening through the lens of helping and not through corrective action. Personal temperature checks…
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Throughout the past several decades, the relationship between higher education and philanthropy has become a topic of paramount importance. With the continual increase in the cost of college tuition, coupled with university funding cuts, philanthropic efforts — from individual donors, foundations or corporate sponsors — have become a fundamental source of support.
However, the relationship between the two is far from one-sided. In fact, philanthropy in higher education is about much more than giving; it’s about perpetuating a cycle of growth and opportunity for students, institutions and society as a whole.
The cost of higher education soars
We’re all, for the most part, at least, fully aware of year-over-year increasing costs associated with higher education. According to the National Center for Education Statistics, the average cost of college tuition and fees for in-state students at public universities has increased dramatically in the past several decades.
Though some universities, such as ASU, have been able to maintain increased tuition rates at a pace lower than the current rate of inflation, not every university has been able to do so. The school has been able to make up a significant portion of the required funding to do so by …
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