Related resources
First, as your organization seeks to do board development, recruit a volunteer that has background in the complicated field of communication, marketing and public relations.
Second, review the firms who specialize in these areas in the community to determine the feasibility of engaging them at least in a consultant role.
Finally, search the Internet for sources such as www.managementhelp.org. In addition, some recommended books are listed below.
Publications:
- Alan R Anderson (Georgetown University) and Philip Kotler (Northwestern University), Strategic Marketing for Nonprofit Organizations - 6th Edition. (Upper Saddle Rive, NJ: Prentice Hall, 2003).
- Stern, Gary J. Marketing Workbook for Nonprofit Organizations - 2nd Edition (St. Paul: Amherst H Wilder Foundation, 2001) https://www.wilder.org/
- Hershey, R. Christine Communication Toolkit Santa Monica, CA: Cause Communications, 2005) https://causecommunications.org/