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11 ways for board members to engage with your nonprofit’s fundraising
Engaging board members can significantly increase fundraising efforts and yield greater results. While encouraging board member involvement for fundraising can be challenging, it's the right thing to do. Board members may be unaware of their potential contribution or the organization's fundraising strategies, or they just may not know where to start. However, it's important to recognize the value of board member involvement and reconsider any previous notions that it is unnecessary.
11 Strategies for engaging board members to maximize nonprofit fundraising:
- Make fundraising an integral part of the meeting agenda. Include a short session at the beginning of your meeting to discuss fundraising and the importance of everyone's attention and participation. Every board member should be willing to discuss this.
- Make fundraising a pillar of the organization and more than just a discussion. You must ensure that every member of the organization is involved in fundraising from the very beginning. It has to be the air that your organization breathes.
- Set clear expectations for board members. Laying out the specific fundraising needs of the organization is your first course of action. Having a well-defined vision and clear focus beforehand is essential for a smooth and successful process of bringing board members on to the mission.
- Spend time understanding your board members. Discuss with them what their strengths are and what their interests are for the future of the organization. This will allow you to match their interests with your needs as an organization.
- Let the board members have personal experience with the organization. Getting the board members to experience the organization’s mission personally makes them more aware and involved. Once a personal connection is developed, they can tell stories and speak to others for support.
- Ensure board members are capable of effectively conveying the organization's stories. Those who can articulate personal and emotional stories will have a significant impact on fundraising efforts, ultimately helping the organization to raise more funds and receive positive feedback.
- Start slow with small tasks or projects. You can begin by asking board members to call donors and thank them for their support, write thank-you notes, or even help host an event. This will create a culture where board members start to incorporate themselves into the fundraising vision resulting in more engagement.
- Initiate the action. Take the initiative and introduce it with passion and enthusiasm. If you do not take action yourself, you will end up achieving nothing.
- Hold personal meetings with individual board members. By establishing a personal connection with each board member you’re able to effectively communicate your goals. You’ll easily identify their role in fundraising. Providing examples and options for their involvement, while allowing them to make their own decisions, will help them contribute to the cause effectively.
- Be simple and precise. Board members are typically busy people, so they do not have extra time for uncertainties. Be sure of your projects, expectations, and how they can help before you approach them. This will allow all ideas to resonate with them more.
- Express appreciation for your board members and their contributions to fundraising initiatives. This can motivate them to participate more actively in future campaigns. Showing gratitude can be a powerful tool to cultivate board member engagement and commitment to the organization's mission.
Conclusion
It may not be an easy task to accomplish, but by implementing these 11 ideas into your organization, your board members will feel more engaged and willing to partake in fundraising. It is essential for your nonprofit organization that you are able to bring board members on track with fundraising to increase funding and stimulate the future of the nonprofit.
Jessica Chapman is a writer and editor from Chicago, working at a college essay writing service and essay writer service. She is into sports and politics, enjoys traveling, and has previously written for Candid.org.
Want to learn more?
Enroll today in the Fundraising and Sustainable Financial Management Certificate from the ASU Lodestar Center's Nonprofit Management Institute. NMI also offers certificates in Grant Development and Proposal Writing to help you and your nonprofit secure the funding needed to fulfill your mission.