NMI 142: Communicating with Purpose (August 2025)
In this course, you will explore what it means to communicate with purpose by exploring the topic of communication in relation to marketing and storytelling. In particular, you will learn the importance of knowing your audience and professional landscape, aligning your communications to your organization's strategic plan, developing SMART goals to support your communication goals, and how to develop strategies and tactics to help you achieve your goals.
Learning Objectives:
- Discuss the similarities and differences between communication, marketing, and storytelling.
- Explain the importance of knowing your audience and how to appeal to what's important to them.
- Devise a strategy for analyzing peer organizations to better understand how your organization stands apart.
- Develop effective messages to support your organization in achieving its communication goals.
This course will consist of article reading, discussion questions, authentic assessments, and self-tests to enhance learning and build upon prior knowledge.
NMI courses are taught using the Canvas learning management system and include a variety of multimedia tools and resources. To ensure you can successfully access the multimedia tools in your courses, we recommend you use a standard PC or Mac desktop or laptop. Mobile devices are not recommended. Courses are best accessed using a high-speed Internet connection and a modern web browser such as Microsoft Edge, Firefox, Chrome or Safari.
Early Bird special: $119 (ends two weeks before course start date, retail $149).
Program description
Program dates
to
Delivery method
Online hybrid (asynchronous with Zoom sessions)
Cost
$149
In this course, participants examine the topic of communication and its influence on the recipient. Participants review foundational communication concepts and explore additional topics, including verbal vs. nonverbal communication, communication style, self-awareness and listening, to advance their knowledge and ability to engage in purposeful communication.
This course is required for:
Nonprofit Marketing and Strategic Communications Certificate
Optimizing Human Resource Strategies in Nonprofits Certificate
Knowledge Specialist
Knowledge Specialist, Nonprofit Management Institute
Jeri Royce currently serves as President & CEO for Advance Community (formerly Esperança), a global health organization advancing health equity by connecting needs and resources internationally and in Arizona. Jeri is an accomplished leader with a distinguished career leading operational, business development, program development/management, and human resource functions. With over 30 years of experience in local and national nonprofit organizations, she has a successful track record of building a leading strong partnerships and highly successful teams. Prior to Advance, Jeri operated her own consulting firm, 3P-Leadership, specializing non-profit capacity building through leadership development, team building, individual/group coaching services, Interim Executive Director/CEO Services, and serving as a consultant for Virginia Piper Trust in the ATLAS and Good Governance programs. Prior to relocating to Arizona 20 year ago, Jeri served in a variety of leadership roles with Points of Light Foundation and American Symphony Orchestra League in Washington DC.
Outside of Advance, Jeri inspires hope in the Valley by serving as a board member for the newly merged Alliance of Arizona Nonprofits and AZ Grantmakers organization, a long-time mentor to an at-risk teen with New Pathways for Youth and was selected for the prestigious Virginia Piper Fellowship class of 2022.
Other sessions for this program
| Title | Date | Course delivery |
|---|---|---|
| NMI 142: Communicating with Purpose (February 2025) | to | Online hybrid (asynchronous with Zoom sessions) |
More NMI offerings
| Program | Date | Course delivery | Qualifies for certificate(s) |
|---|---|---|---|
| NMI 104 - Engaging and Developing Volunteers (December 2024) | to | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Management Certificate, Optimizing Human Resource Strategies in Nonprofits Certificate |
| NMI 144: Becoming a Champion of Change (December 2024) | to | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Operations and Program Impact Certificate, Optimizing Human Resource Strategies in Nonprofits Certificate |
| NMI 106: Optimizing Nonprofit Resource Fund Development (January 2025) | to | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Management Certificate, Fundraising and Sustainable Financial Management Certificate |
| Nonprofit Marketing & Strategic Communications Certificate (Next Start Date: 1/27/25) | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Marketing and Strategic Communications Certificate | |
| NMI 230: Tell Your Story Boot Camp (January 2025) | to | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Marketing and Strategic Communications Certificate |