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ASU Lodestar Center Blog

Research and recommendations for effective, day-to-day nonprofit practice from ASU faculty, staff, students, and the nonprofit and philanthropic community.


Wednesday, August 31, 2011

"Abuses found at local charity!" It's not an uncommon headline, unfortunately. And those of us who have toiled for years in the nonprofit sector cringe every time we hear of a new scandal or fraudulent activity because we fear the fallout that inevitably occurs. After all, if one nonprofit has unscrupulous practices, then it follows that we all must.

I recently read an article about the latest nonprofit embroiled in a financial investigation. At this point, I should mention my disclaimer that I have no independent knowledge of this particular case, and the ASU Lodestar Center takes no position on any organization involved in a dispute of this kind. Whether the organization did or didn't do what it said it would do isn't even the point of this blog. The point is this:

When confronted with the funding discrepancies of the organization he had founded, the executive director, who did in fact pay himself a salary, had this to say: "I never said I was a professional at this."

I was utterly astonished and flabbergasted upon reading his statement. In what other field would the head of an organization be allowed to screw up and then claim ignorance? Can you imagine patronizing any other business, restaurant, or store, receiving no product or service in exchange for your money, and listening to the owner say, "Well... I never said I was a professional."

What would a rational response to this excuse be? Are…

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Friday, August 26, 2011

Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. This week, we're excited to have Dr. Laurie Mook join us to discuss social accounting.

I love the idea of "collective impact." We spend a lot of time and energy focusing on the impact of individual organizations, but how does that translate to the bigger picture? How might things be different if we start thinking about our collective impact?

An area I have been researching for the past number of years is a fairly new field called social accounting. Social accounting considers a much broader range of criteria than conventional accounting and combines economic, social, and environmental criteria when looking at an organization in relation to its role in the larger community. To do this, it looks at the organization's impact on a number of stakeholder groups, such as employees, volunteers, customers/clients, society-at-large, and the environment.

As a former "conventional" accountant, I found a new, yet related calling after traveling the world. Looking back, I was struck at how ahistorical and acritical my accounting studies had been. It was only when I started reading works by critical accountants (another relatively…

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Thursday, August 25, 2011

As a member of the board of YNPN (Young Nonprofit Professionals Network) Phoenix, I have been fortunate to cross paths with some extraordinary emerging leaders, facilitators, mentors, and nonprofit sector thought leaders. As YNPN Phoenix's annual member retreat approaches, I am reminded of a powerful experience from last year's retreat that still resounds with me today.

At the 2010 retreat, we benefited from the guidance of two fantastic facilitators in Raquel Gutiérrez and Cassandra O'Neill, who asked participants to bring with them an object that represented the reason they became involved with the nonprofit sector. As we sat in a circle on that first evening and shared the stories of our objects, I was struck by the themes that emerged as to how and why each of us had pursued work or volunteer service in the nonprofit sector, and also to what kept us committed to that service. At the conclusion of hearing everyone's stories, we were each asked to pick up an object that represented the story that had resonated with us the most and to silently return it to its owner.

Several people were inspired by passion for a cause that sprang from personal experience. Take me, for example — my object was a tin whistle (a more portable representation of…

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Wednesday, August 24, 2011

Do you know the first steps in telling your organization's story? Do you have a strong sense of effective marketing campaigns to propel your organization to the next level? Do you feel your stakeholders and constituents truly know what your mission and goals are? Are your donors truly vested in the mission of your organization? If you answered "no" to any of the above questions, then this blog is for you.

First off, today's post will be a first in a series of get-to-know the Lodestar Center staff. As the Manager of Marketing, Communications, and Stakeholder Relations, I work to advance the Center's mission to ensure that our portfolio of research, education, technical assistance, and convenings are known by our stakeholders. I have been fortunate to work at a few nonprofit organizations, and there is always a critical need to effectively tell the story. Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? Keep reading...

Use Your E-mail Signature.

A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. Quite simply, email signatures can be a no-cost, high-return marketing tool for your organization. Think about this: if your organization has 25 employees, each of whom sends 15 emails per a day to people outside of the organization,…

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Friday, August 19, 2011

Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. We welcome your comments and feedback.

Recruiting volunteers is one of the most important jobs in most nonprofit organizations. But doing it right? That can be tricky. But, as it turns out, one of the most effective ways to reel them in is also the simplest: asking.In fact, the majority of people volunteer for an organization in response to being personally asked, as opposed to "walking in."

A professor I know stated it beautifully: "I don't want to go to my HOA meeting because they will ask me to do something, and I might say yes." This is exactly why I avoided my daughter's school PTA meetings for months, despite a nagging little voice in my head urging me to go. Well, the voice eventually talked me into it (parental involvement is so important!), and I showed up for a meeting. You know how this story ends: Now, I'm the Treasurer!

In the Arizona Giving and Volunteering Report, we at the Center report the differences in the rate of volunteering across race, gender, educational attainment, and income. Consistent with other research on volunteering, being better educated,…

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