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ASU Lodestar Center Blog

Research and recommendations for effective, day-to-day nonprofit practice from ASU faculty, staff, students, and the nonprofit and philanthropic community.


Friday, July 8, 2011

Welcome to Research Friday! This week we welcome Marla Cornelius, co-author of Daring to Lead 2011: A National Study of Nonprofit Executive Leadership. If you're interested in learning more, this topic will be explored in more depth in the upcoming Daring to Lead 2011 brief: Inside the Executive Director Job, which you can find on the Daring to Lead website next month.

When asked what aspects of the executive director role leaders find most depleting, Daring to Lead respondents named human resources more often than any other job function. One-third of executives said that they do not spend enough time managing and developing staff. And, among all domains of leadership that the role requires (leading self, leading others, leading the organization, and leading externally), executives believe they are least effective when it comes to leading others.

In the words of one executive, personnel management is a "sucking bog."

Yet, executives also report enormous satisfaction in working with talented, dedicated, and inspiring staff members. Leaders are proponents of professional development, and the vast majority of them value shared leadership — meaning an approach that is both inclusive and collaborative, and shares decision making and authority with others throughout the organization.

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Wednesday, July 6, 2011

Social media is a powerful marketing tool for businesses of all types, and it is especially useful for nonprofit organizations, which typically struggle more to reach a large audience on a tighter budget. Facebook is a leader in social media, with approximately 500 million users across various demographics. It's an especially valuable tool for nonprofits, since it's free and offers a large, accessible audience.

By using Facebook, nonprofits can connect with other organizations and reach supporters. They can raise money, recruit volunteers, or spread awareness about their cause. However, simply signing up for an account and posting some information about the organization is not enough to make Facebook an effective marketing tool. Here are a few tips for getting the most out of Facebook:

Create a Page, Not a Group

Organizations can't create a profile on Facebook — only a page or a group. Pages are essentially like personal profile pages for businesses, but they have more features and interactive options. Group pages are meant for smaller-scale interaction with a select group of people who have to join (or be invited to join) your group. Pages reach a larger audience and allow you to communicate on a broader scale. Through pages, you can publish content that will appear in the main news feed, send messages and other notifications to a large list of fans, and create interactive content. You can also get…

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Friday, July 1, 2011

Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. We welcome your comments and feedback.

Thanks to the 100 people who took our nonprofit sector quiz! In the quiz, we asked a few questions about Arizona's largest nonprofit organizations, in terms of assets, grantmaking, and donations. Some of the answers may have surprised you, so let's talk about a few of those trickier questions.

Who grants the most?

The term grantmaker typically refers to a nonprofit organization that grants money to other nonprofits. Most of the grantmakers in Arizona are private foundations. Even though they're nonprofits, private foundations are a little bit different, legally, than other nonprofits. They file a different 990 form (the 990 PF) and are also subject to additional rules and taxes.

Arizona is home to over 1,000 private foundations, and, as most people answered correctly in the quiz, the largest is the Virginia G. Piper Charitable Trust. It's the biggest both in terms of assets and grants made in the past several…

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Wednesday, June 29, 2011

"Your board is your destiny." You could have heard a pin drop when this simple, yet elegant answer was given to an apparently complex question.

When fundraising legend Jerry Panas was the featured presenter to a small group of nonprofit CEO's and board chairs in Phoenix, those in the room hung on his every word. I mean, why wouldn't they? Mr. Panas has raised something like a gazillion dollars through the years. In fact, with over thirty years of proven fundraising success, he certainly knows a little something about that complex question: "So, what is the board's role in fundraising?"

Your board is your destiny.

It's brilliant. It's brilliant because it's so true. It's also brilliant because it's compelling. Whatever your past accomplishments, whatever your organizational journey, be assured that the makeup of the group sitting around your board table is a direct precursor to where your organization will end up — for better or for worse.

Your board is your destiny.

It's shocking to me how many nonprofit boards are unaware of the power and importance they possess. Worse, some are outright shirking their primary responsibilities, leaving all faith (and important decisions) in the hands of their CEO. I mean all due respect to the abundance of massively talented leaders in the nonprofit community. But left alone, even the most…

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Tuesday, June 28, 2011

There is no leadership, as typically defined, today! The models, theories, and approaches to leadership that have been espoused over the past 100 years have steadily lost effectiveness around the globe. While many will suggest that the traditional frameworks for leadership have never worked, I only suggest here that they no longer work for the changing contexts in which people find themselves. The failures of leadership are found at every turn — from the need for attention of those who aspire to lead to the need to control those who do take the lead.

The "great man theory," among others, is irrelevant in modern context. So, for purposes of this post, let's focus on what leaders should and shouldn't do. I will leave it to you to see the differences in those who you've identified as leaders. Let's talk about what the world needs of future leaders.

Leaders should listen — not talk. They should ask questions and listen all the way to the end of what others have to say. They shouldn't have "the" answers and be valued for being "right." Instead, leaders should have the capacity to discover great answers and amazing ideas. They should also be skilled at helping those ideas become a reality.

Great leaders shouldn't be the ones solving the problems, but should help others generate new notions of what's possible, as well as helping find creative and smarter alternatives. Of course, leaders ought to have good ideas to contribute,…

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