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ASU Lodestar Center Blog

How to leverage technology to streamline fundraising

fundraising tech

Fundraising will always remain a critical component for nonprofits, to secure financial resources that are essential for their sustainability and growth. Traditional methods of fundraising have been the backbone of nonprofit revenue, however, in this digital age, the use of technology can help nonprofits streamline their fundraising efforts, reach wider audiences, and maximize their impact.

Project management software

The use of technology should not only be limited to directly facilitating the fundraising process itself but can be used for planning and executing fundraising projects. In order to achieve fundraising goals, the planning and execution of fundraising campaigns must be as effective as possible. Tools like project management software can be used in the planning process to break down tasks and help teams coordinate and maintain accountability. 

Data Analytics

Data analytics and reporting software can help nonprofits gain insights into the behaviors and preferences of their donors.  Understanding these trends is usually a very important step to ensure that an organization designs fundraising campaigns that appeal to its target audience.

Donor management

Donor Management software is very useful for building donor relations and maximizing fundraising potential. It can help organizations centralize and analyze donor data by tracking donations and involvement with the organization, segment audiences, and personalize communications, which streamlines the stewardship effort and reduces the administrative burden.

Donation platforms

Online donation platforms are a powerful tool that allows donors to contribute to causes they care about. These platforms enhance the donor experience because features embedded within them make the process quick and user-friendly.

Social media

Social Media platforms are increasingly becoming powerful fundraising channels because they amplify organizations' reach to potential donors. By breaking down geographical barriers, nonprofits can reach a wider global audience. Integrating the fundraising tools onto their social media platforms helps organizations to make use of their already existing online communities, and this makes it easier for supporters to contribute on platforms they already use regularly. Social media also provides an interactive space where nonprofits can engage with supporters in real-time.   
Visual storytelling on digital platforms using photographs, videos, and infographics is an effective way to leverage fundraising success. Humans are naturally wired to respond to visuals, so using videos and images to bring an organization's mission and impact to life evokes emotions and drives donors to action. Investing in high-quality, authentic visual content is essential for nonprofits to stand out and rally support.

Web conferencing

The rise of virtual events and webinars has opened new streamlined fundraising opportunities for nonprofits. Hosting virtual events will allow nonprofits to share stories, program updates and request donations from anywhere in the world, rather than hosting in-person events that require extensive planning and resources. Many of the event platforms integrate with online donation tools, making it seamless for attendees to give right in the moment when they are inspired. Leveraging virtual technology also streamlines fundraising by lowering costs and expanding reach.
In this era of digital transformation, the goal of nonprofits remains unchanged - to make a difference, and technology is the bridge that connects intention with action. By embracing technology, nonprofits can breathe new life into their fundraising efforts.

Learn more with the Fundraising and Sustainable Financial Management Certificate


ASU Lodestar Center Blog