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Let me guess. You need your volunteers to spread the word about your good work, to connect you with their networks and generally be the amazing gatekeepers to the community you know they can be.
And, they seem willing. However,…very little is happening. What the heck? Are they trying to make you miserable? Do they not care about your mission after all? What can you do to change this?
First, check your mindset and think about how you’re thinking about your board. They have good intentions and are NOT trying to ruin your day. Nevertheless, there is a disconnect somewhere so let’s try to figure it out.
Here’s the truth about why your board members aren’t actively serving as community ambassadors:
It’s time to figure this out and facilitate their success so you aren’t frustrated. Here are three ways to support your volunteers so your amazing team of confident ambassadors raise awareness for your cause:
Why do you need them to be ambassadors? Your answer may be different at various times. You may have folks who are better positioned to help you with one goal over another. Be strategic and clear about your objectives.
Remember, they have good intentions and you play a key role in facilitating their success! The relationship between board members and staff doesn’t have to be tricky. The shared leadership model can result in more money coming in, more people on your team and increased community awareness. When you invest in their development, your board will rise to the occasion!
And if you need to expand your board to get the results you want, take a look at this free guide: 28 Places to find New Board Members.
Cindi spent many years as a nonprofit professional, 18 of those as a YMCA Executive Director. She has successfully led boards and staff teams to navigate their toughest hurdles. At Create Possibility, she is a fierce advocate for nonprofit leaders across the U.S. so they can build stronger boards and reach their goals faster. Learn more about her work now at www.possibility-cp.com