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Skip the resolutions and let’s talk about goal setting for your nonprofit. July 1 represents a new fiscal year for many nonprofits, a time to review programs and previous goals to be sure they’re aligned with the mission and to establish new benchmarks. Without a clear plan, your nonprofit will likely serve less people than you intend. Where do you begin?
Start with WHY.
The reason we say ditch resolutions is because they’re often not well thought out so they fail. We want your nonprofit to be successful in its mission.
Simon Sinek reminds us to think about why we’re doing what we’re doing. Honestly, whether you’re in nonprofit or for-profit work, remembering the reason you’re serving a particular group is vital to moving the organization forward.
What will you do differently this year? Review the mission statement - cure cancer, end homelessness, provide affordable housing for working families - whatever it is, ask yourself if the programs from last year helped the organization reach its goals.
From WHY comes strategic planning and goal setting.
Develop and refine short-term and long-term goals. Working with key staff and board members, identify areas of improvement as well as past winning strategies.
That’s why we recommend reviewing the mission, to be sure goals are aligned with the overall purpose of the organization.
If your nonprofit mission is to end hunger in Arizona, the strategy may be to identify the areas of greatest need and set up food pantries in those areas. The long-term goal would be to have one pantry in each city or town in the coming two years. The short-term goals are the steps to get funding, food and/or money donations, and pantry locations. It sounds fairly simple but it’s easy to get lost in the details.
As you’re planning, ask yourself, key staff and board members:
As a leader, the goal setting for your nonprofit should include activities like:
Don’t take the task of goal setting for your nonprofit lightly as it takes planning, people, and resources to develop a plan that aligns with the mission. The beginning of the fiscal year is an ideal time to review last year, make changes, and move your nonprofit ahead. Cheers and Happy New Year!
Jarrett started The Rayvan Group in 2009 and brings more than 15 years’ experience with international, national and local organizations, including Girls Golf of Phoenix, Habitat for Humanity, the Paraiso Project and St. Mary's Food Bank. She has successfully managed development and communications functions for more than 10 campaigns with a combined goal totaling $6 million. She is passionate about creating community, empowering others to see and exceed their full potential, and crafting compelling stories in support of mission-driven organizations. Jarrett holds an MBA in business from the University of Phoenix and Certificate of Grant Writing from The Grantsmanship Center Institute. Awards include 40 Under 40, AZ Central Who's Next Nominee, Greater Phoenix Athena Nominee, AmAZing Women of Arizona recipient and the Global Women's Summit Leadership Award.