Current nonprofit sector research and recommendations for effective day-to-day practice from ASU faculty, staff, students, and the nonprofit and philanthropic community.
Many nonprofit organizations are getting onboard in the digital world and have found the website builder which best fits their needs and budget.
There is much more you can squeeze out of your website just by tweaking or adding a few things to give your nonprofit the jump it needs to stand out.
I want to break down six best practices that can add to your nonprofit website. These tips will help grow your cause and take it to the next level.
1. Stay Transparent
According to The Chronicle of Philanthropy, one in three Americans lack confident in charities they are considering donating to. That number is high, and not a statistic you want to be a part of.
Do the following to help:
- Provide financials.
- Present stories of impact.
- Add videos to show what’s going on.
2. Make Sure You're Mobile Friendly
Most readers will be on a mobile device and you have to make sure it’s easy for them to read, scan and navigate on them. Google and other search engines consider this a huge thing. Make sure you consider this an important factor as well.
3. Optimize Your Main Donation Page
Many charities are making it super simple to donate. You need to focus on decreasing the time it takes and get it down to as few clicks as possible. This will increase your conversion percentage as well.
A few other things to do:
- Add trust indicators – use badges, financial info, human quotes and ratings on your donation page to help increase your conversion rate.
- Use emotional appeal – show who it’s impacting.
- Translate donation amount into what the impact of that money will do.
- Offer a monthly donation offer.
4. Communicate Your Purpose (On Every Page)
Make sure each page expresses what your charity is about. You want to make sure they all lead to the funnel of what you do.
A few key tips:
- Keep it clear.
- Keep it simple.
- Make sure the mission helps people understand.
5. Focus on One Call to Action
Many times, website owners want to blast their homepage and side bars with a ton of different options.
The problem is overwhelming readers and anyone who may be interested in donating.
Keep it simple and make sure the button or link really stands out to anybody visiting your website. This way, you’re more likely to get this clicked and have them follow your conversion funnel.
6. Have A Contact Page
Make sure you are giving readers the ability to contact you right away if needed. A nice contact page helps tremendously.
Some key items to include:
- Let them know when you will get back to them.
- Keep it simple. Fields of their name, email address, and reason to contact are enough.
- Put a FAQ on the page. This way maybe you can answer the most popular emails without them having to contact you.
These six tips will really help your nonprofit website go to the next level. By utilizing them you can get the most out of your website and nonprofit.
Chris Pontine is the owner and publisher Of Creatingawebsitetoday.com. Today, a lead website helping others find an easy solution to build their own website. He is in digital marketing and has over eight years of experience. His focus is on search engine optimization. Chris has also been seen in The Associated Press and Crain's Detroit Business.