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Last month, CompassPoint, in conjunction with the Evelyn and Walter Haas, Jr. Fund, released a report revealing some unfortunate statistics which provide real insight into the fundraising industry. Through raw data collected from more than 2,700 nonprofit and development professionals from across the country and representing a cross-section of organizational structures, Underdeveloped illustrates the oftentimes challenging career tract of fundraising, particularly within smaller nonprofits. The report explains how frustrations within a development position can commonly lead to myriad hurdles for an entire organization and offers tangible advice on how the sector as a whole can dramatically reshape the field of fundraising.
It’s no secret that fund development is tough work. With limited financial resources and human capital to dedicate toward annual funds, campaigns or special events, nonprofit organizations typically find themselves stuck in a rut; a rut that seldom generates new or additional funds. Moreover, the apathetic and even sometimes fearful attitudes toward fundraising among staff and board members can lead to a philanthropic dead-end. For fundraisers who find themselves discouraged with their organization’s fundraising landscape, or lack thereof, transitioning into another position or leaving the sector altogether seem more promising than transforming a stagnant development infrastructure into a flourishing operation.
Regardless of the sector, remaining cognizant of a budget, while increasing productivity and probability generally is not a simple task. However, when the implications of failing to produce measurable results are so high; when a nonprofit may no longer be viable enough to provide shelter for the homeless, or an after-school program’s doors must close because its financial sustainability ran its course, then the conversation of how to revitalize attitudes toward fundraising must be revisited. The report provides excellent recommendations on what can be done to reroute the current direction in which the fundraising profession is headed, including strengthening talent, sharing accountability, and creating achievable benchmarks. Here are some other helpful starting points:
Lindsay Walker is a fundraising consultant. She earned a B.A. in journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and a M.P.A. in nonprofit management and policy analysis from the School of Public and Environmental Affairs at Indiana University. Connect with her on LinkedIn at www.linkedin.com/in/lindsaydwalker/ and follow her on Twitter at @lindsaydwalker.
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Read Brandee Wessel's "A cultural shift within the nonprofit community."