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Current nonprofit sector research and recommendations for effective day-to-day practice from ASU faculty, staff, students, and the nonprofit and philanthropic community.
Craig Van Korlaar, CNP,
Consultant and Project Manager
A while back, you might remember seeing a beautiful infographic about the social media practices of the top 50 nonprofits. When I first came across it, I was really excited. Upon closer inspection, I noticed that these were not ranked in terms of social media use, but rather based on net income. This is absolutely a valuable metric, but I was curious how this data might vary if the list was based on organizations with the strongest social media presence...the ones we stand to learn the most from.
When I could not find up to date lists containing this type of information, I figured the first step would be to gather it myself. Here is a taste of five different lists I have built over the past few months. For a legend explaining how the rankings are computed, scroll down past the lists.
Top 10 Organizations in Terms of Facebook Likes
View all 50 top nonprofits on Facebook (including logos & like buttons)
Top 10 Organizations in Terms of Twitter Followers
View all 50 top nonprofits on Twitter (including logos & follow buttons)
Social Media (Facebook Likes & Twitter Followers)
View all top 50 nonprofits on social media
Web + Social Media (excludes Charity Navigator Ratings)
View the 100 top nonprofit organizations on the web (including full data table)
Web + Social Media + Charity Navigator Ratings (33.3% weight each)
Limitation: Charity Navigator only has about 81% of organizations in the top 500 list rated
HOW THE LISTS ARE COMPUTED
In addition to updating these lists several times a year, I will also be digging deeper into the specific online behaviors of these organizations and their online communities in search of tips and best practices.
Which of these lists is most interesting to you? What questions and best practices would you like addressed through further research?
Craig implements strategy, measures impact, and develops teams. His proactive leadership skills were honed as a decorated sergeant and enlisted aerial navigator for the U.S. Marine Corps and nurtured through his work in both the business and nonprofit sectors. In December, Craig received his degree in Nonprofit Leadership and Management from ASU and is currently attending the University of Colorado Denver's Business School.
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"Social Media Marketing for NPOs: Give Your Organization a Voice" by Carly Rowe.