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Arizona Opera and other nonprofits focus on engagement to gain and keep supporters
Nonprofits are competing with each other sometimes and often with other businesses as they try to get our attention and our money. Arizona Opera has decided to keep its supporters interested by introducing a Book Club that features works that can get subscribers and other potential patrons ready for next fall’s productions.
Hear from Pat Lewis, Senior Professional in Residence at the ASU Lodestar Center for Philanthropy and Nonprofit Innovation here.
Excerpt from FM91.5 KJZZ “The Show” on June 18, 2015 By Steve Goldstein