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ASU Lodestar Center Blog

Research and recommendations for effective, day-to-day nonprofit practice from ASU faculty, staff, students, and the nonprofit and philanthropic community.


Tuesday, May 29, 2018

If you research the topic of volunteer retention, you will find many lists of “best practices” or “high priority” tasks for nonprofit managers.  While these lists are valuable, and applicable to specific types of nonprofits, it is difficult to find a list that can be applied to the majority of nonprofits, regardless of mission and size.

The following list contains best practices that are easy to implement across a wide range of nonprofits.  They are also common-sense solutions, which can be easily understood and transferred into practice.  These practices are mutually beneficial to volunteers and nonprofit organizations.

1. Create Clear Job Descriptions – State the title of the position, what job duties are included, what type of environment volunteers will be working in, and the name of the person they report to.  Most importantly, state the mission of the organization, and show how the position directly contributes to the accomplishment of that mission. 

Why Is This Important? Volunteers want to know what they are getting in to before they sign on for a job.  Creating a clear, concise job description gives them a good idea of what will be required of them, and allows a chance to ask questions.  Nonprofit managers can save time and money by screening out volunteers who are not ready to commit to the task at hand.

2. Ensure Good Matches Through Onboarding –…

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Tuesday, May 15, 2018

My story with Public Allies Arizona starts years before I even walked into a job fair and met my former program manager. For you to truly understand my impact with Public Allies, you must first allow me introduce my journey, my obstacles, and myself. You must first understand how having a village of leaders, nurturers, friends and loved ones all played a part in my journey to get this far. I was born the second oldest of six to a single mother on the north side of St. Louis, City. Where I lived, 16 family members in a three-bedroom home, mostly boys, you would think the house would be a rowdy environment. It was quite the opposite. The house was always full of love for each other, but outside the door was another story. I can still smell the lingering scent of a gun recently fired. I still feel the pangs of not eating and not being sure  when a meal would come. I remember how hard my mom had to work to provide for the household, and all of this was before my sixth birthday. 

When I joined Public Allies back in 2017, I didn’t exactly know what I was getting myself into. After meeting the strong men and women in my cohort, I knew I was a part of something special. I started working with Creighton Community Foundation, for two reasons. First, I wanted to impact the lives of the next generation through education. Second, the founder Jeff Boles, knows and lives the mission that my Godmother instilled in me, “it takes a village, to raise a child.” While…

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Monday, May 7, 2018

The one-size-fits-all mentality may work with buying a hat but it is not an effective way to attract new donors to your nonprofit. 

It is possible to diversify your revenue and bring sustainability to your organization by attracting new donors. These individual donors will want to support your organization and its mission. 

We have identified three key items that you can immediately implement to attract new donors to your organization.

1. Choose to engage the donor’s head and heart to make the investment decision. 

While some donors want to hear about the tear-jerking story, other donors gravitate to the infographic that clearly demonstrates the direct numbers impacted by the mission of the organization. And to make things a little more difficult, some donors appreciate both – the heart felt story and the hard facts combined with data. 

We have found that you will achieve your best results from a donor appeal letter when you genuinely know your audience. Keep in mind that this is not only the words on the paper – it is also how your solicitation letter made them feel. You want your donors (and prospective donors) to remember their feelings, even after the last punctuation mark on the paper. 

When marketing to a donor demographic that you have not identified their giving preference, go with the heartfelt story. Make sure you are able to clearly illustrate the impact…

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Wednesday, May 2, 2018

Nonprofit organizations have added pressure in the area of Leadership Development due to smaller staff sizes, with smaller salaries. This means people are expected to do more for less. Volunteer bases, while passionate, also sport high turnover. Volunteer managers are constantly training, on top of everything else they do. Between being understaffed, stretching resources and constantly training new people, little energy is left over to put into leadership development. 

Even in the age of technology and virtual meetings, the most impactful moments of development happen in regular face-to-face meetings on a daily basis. Your conference room (or coffee shop table) is sacred space. Use the moments in and around meetings to foster the kind of leadership that will support your organization.

Here are a few toxic signs of ego to watch out for that will invade your sacred meeting space and derail leadership development:

Steamroller:

To steamroll a conversation is to take the focus off a subject and turn it into being all about one person. If you witness a person is consistently taking over a conversation to talk about themselves, you can veer the focus back by kindly acknowledging what they were saying using reflective language, and then saying, “but this meeting is about X and we need to hear from Mr. Y.” It may not work the first time, but you’ve taken the first step to establishing a precedence for your…

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Monday, April 23, 2018

When it comes to fundraising for nonprofits, donors are key. While reaching out to donors for funds, it is essential to treat them as partners. You should constantly keep them in the loop about things you are planning to do and how you plan to go about your campaign.

Donors have several motivations for choosing a cause. It could be something they feel passionately about, or it could also be their desire to be part of a community while sharing the vision of the leader of the project. It could be because of tax-deductible donations, or several other factors. You should be able to provide reasons to the donor for connecting with your cause. Once they are a part of your cause, it is equally important to reach out to them on a regular basis to make them feel a part of your community.

Here are a few ways to make your campaign more donor centric: 

Show donors how they can help solve a problem

Evidence shows that people are more likely to donate if they believe they can create a difference through their support. They strive to help solve something that they associate themselves with. Target your audience with a pitch that has specific requests.

Remind donors how you are changing things

It is important to make your donors aware of how your cause is making a difference, even after the donation. Keep them aware of the how/when/what/where of the project. Let donors know each detail…

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ASU Lodestar Center Blog