When it comes to fundraising for nonprofits, donors are key. While reaching out to donors for funds, it is essential to treat them as partners. You should constantly keep them in the loop about things you are planning to do and how you plan to go about your campaign.

Donors have several motivations for choosing a cause. It could be something they feel passionately about, or it could also be their desire to be part of a community while sharing the vision of the leader of the project. It could be because of tax-deductible donations, or several other factors. You should be able to provide reasons to the donor for connecting with your cause. Once they are a part of your cause, it is equally important to reach out to them on a regular basis to make them feel a part of your community.

Here are a few ways to make your campaign more donor centric: 

Show donors how they can help solve a problem

Evidence shows that people are more likely to donate if they believe they can create a difference through their support. They strive to help solve something that they associate themselves with. Target your audience with a pitch that has specific requests.

Remind donors how you are changing things

It is important to make your donors aware of how your cause is making a difference, even after the donation. Keep them aware of the how/when/what/where of the project. Let donors know each detail…

Nonprofits rely heavily on giving from private citizens to have the funds necessary to carry out their mission and strengthen their communities. The tax law and jobs act (TCJA) presents many changes for nonprofits to consider in 2018. Charitable giving provides necessary support to nonprofits by providing vital services to communities, and the most giving by far comes from individual donors.

The Tax Policy Center projects that individual charitable giving will decrease by between 4 and 6.5 percent in 2018. The following changes to the law are some of the most critical when considering the effect they may have on charitable giving to nonprofits. 

• Standard deductions are increased to $12,000 for individuals and $24,000 for couples.
• Exemption of estate tax has been doubled to $11 million for individuals and $22 million for couples.
• State and local income and property taxes are now limited to a $10,000 deduction.
• For those who itemize, the limit for cash donations is raised from 50 percent to 60 percent of adjusted gross income (AGI).
• The Pease Amendment, which limited overall itemized deductions, is now repealed.

Let's examine each of them.

Key changes

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Among nonprofit organizations, human service nonprofits, in particular, serve public interests to improve the community. Each community brings diverse challenges for the government, nonprofit, and private sectors to address; and these complex social issues are rarely solved by single organizations. Aid programs may be necessary to benefit the individuals currently in poverty, but it does not provide a lasting solution (Dees, 2008). Many leaders are working towards collaboration; however, “larger cultural contexts remain firmly anchored to the myth of the heroic individual leader” (Senge, et. al, 2015). Understanding how a nonprofit leader can catalyze and guide systemic development to foster collaboration may lead to creating effective change on a greater scale. (Senge, et. al, 2015). 

Nationally and in Arizona, systemic challenges are present. For example, the poverty rate in the United States increased from 12.4 percent in 2000 to 15.5 percent in 2015; and was even higher in Arizona where the 2015 poverty rate was 18.2 percent (U.S. Census Bureau, 2016).  While poverty was rising, so were national high school graduation rates. In 2011, the U.S. graduation rate was 79 percent and the rate in 2015 was 83.2 percent. The Arizona high school graduation rate dropped from 78 percent in 2011 to 77.4 percent in 2015 (National Center for Education, 2016). Scharmer (2008) accuses these failures to the blind “deeper dimension of leadership and transformational…

Every year, the nonprofit industry continues to grow. As more and more organizations enter the scene, the need to become competitive is ever more essential as it's the only way to ensure success. Marketing plays a crucial role in this aspect, and with a well-defined online marketing strategy, reaching your target audience and the results you want are more than ever before.

Nonprofit marketing is all about getting the name out there, as it will allow you to connect with potential supporters and generate results. This holds true in the online world as well. However, to ensure success, it's essential to broaden your horizon, and don't focus on only having an up-to-date website. 

Dedication and perseverance are also outstanding. Aside from that, knowing some of the most common mistakes and misconceptions regarding nonprofit marketing can also help you in the long run, and we're here to discuss just that.

1. You Will Never Run Out of Donors

One of the most common misconceptions is that, since it's a nonprofit organization, there will always be a group of people who would be interested in lending a hand. Although this might be true, you have to consider that there are also…

The 2012 State of the Work Report shows that “people of color make up 37 percent of program offices at foundations…21 percent of U.S. managerial/professional workforce, but only 10-17 percent of CEO and board leadership at foundations” (Ryan, 2012, p. 5). How, then, shall one convince rigid institutions to prioritize diversity and inclusion? One example of a strategy is apparent in the story of Gallaudet University, a college for the deaf (Ryan, 2012, p. 3). In 1988, the chairman hired a hearing individual as board president. Students protested: Gallaudet is an institution that aims to empower deaf students, but had never allowed a deaf individual to ascend to its highest ranks. This was contradictory and limiting. Eventually, their protest worked and a deaf candidate was hired. Another strategy this report suggests is to help the organization recognize the cost of remaining at the status quo. How will staying singular in its approach to staffing damage a nonprofit organization’s reputation? A nonprofit not only needs to reflect its community through  staffing, but  genuinely hear and act upon  diverse voices. 

How can nonprofits successfully integrate a country’s diverse workforce? In a recent study, researchers found that “a board that has greater gender diversity has more effective governance practices and is more likely to have policies and practices related to diversity” (Buse, Bernstein, Bilimoria, 2014, p. 187). The same study found that…