NMI 142: Communicating with Purpose (February 2025)
In this course, you will explore what it means to communicate with purpose by exploring the topic of communication in relation to marketing and storytelling. In particular, you will learn the importance of knowing your audience and professional landscape, aligning your communications to your organization's strategic plan, developing SMART goals to support your communication goals, and how to develop strategies and tactics to help you achieve your goals.
Learning Objectives:
- Discuss the similarities and differences between communication, marketing, and storytelling.
- Explain the importance of knowing your audience and how to appeal to what's important to them.
- Devise a strategy for analyzing peer organizations to better understand how your organization stands apart.
- Develop effective messages to support your organization in achieving its communication goals.
This course will consist of article reading, discussion questions, authentic assessments, and self-tests to enhance learning and build upon prior knowledge.
NMI courses are taught using the Canvas learning management system and include a variety of multimedia tools and resources. To ensure you can successfully access the multimedia tools in your courses, we recommend you use a standard PC or Mac desktop or laptop. Mobile devices are not recommended. Courses are best accessed using a high-speed Internet connection and a modern web browser such as Microsoft Edge, Firefox, Chrome or Safari.
Early Bird special: $119 (ends two weeks before course start date, retail $149).
Program description
Program dates
Delivery method
Cost
In this course, participants examine the topic of communication and its influence on the recipient. Participants review foundational communication concepts and explore additional topics, including verbal vs. nonverbal communication, communication style, self-awareness and listening, to advance their knowledge and ability to engage in purposeful communication.
This course is required for:
Nonprofit Marketing and Strategic Communications Certificate
Optimizing Human Resource Strategies in Nonprofits Certificate
Other sessions for this program
Title | Date | Course delivery |
---|---|---|
NMI 142: Communicating with Purpose (August 2025) | to | Online hybrid (asynchronous with Zoom sessions) |
More NMI offerings
Program | Date | Course delivery | Qualifies for certificate(s) |
---|---|---|---|
Nonprofit Management Certificate (Next Start Date: 9/9/2024) | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Management Certificate | |
Fundraising and Sustainable Financial Management Certificate (Next Start Date: 9/9/24) | Online hybrid (asynchronous with Zoom sessions) | Fundraising and Sustainable Financial Management Certificate | |
NMI 111 - Impactful Board Governance (September 2024) | to | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Management Certificate, Fundraising and Sustainable Financial Management Certificate |
Nonprofit Operations and Program Impact Certificate (Next Start Date: 10/7/24) | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Operations and Program Impact Certificate | |
NMI 227 - Strategic Planning Boot Camp (October 2024) | to | Online hybrid (asynchronous with Zoom sessions) | Fundraising and Sustainable Financial Management Certificate, Nonprofit Operations and Program Impact Certificate |