NMI 142: Communicating with Purpose (February 2025)

In this course, you will explore what it means to communicate with purpose by exploring the topic of communication in relation to marketing and storytelling. In particular, you will learn the importance of knowing your audience and professional landscape, aligning your communications to your organization's strategic plan, developing SMART goals to support your communication goals, and how to develop strategies  and tactics to help you achieve your goals.

Learning Objectives:

• Discuss the similarities and differences between communication, marketing, and storytelling.
• Explain the importance of knowing your audience and how to appeal to what's important to them.
• Devise a strategy for analyzing peer organizations to better understand how your organization stands apart.
• Develop effective messages to support your organization in achieving its communication goals.

This course will consist of article reading, discussion questions, authentic assessments, and self-tests to enhance learning and build upon prior knowledge.

NMI courses are taught using the Canvas learning management system and include a variety of multimedia tools and resources. To ensure you can successfully access the multimedia tools in your courses, we recommend you use a standard PC or Mac desktop or laptop. Mobile devices are not recommended. Courses are best accessed using a high-speed Internet connection and a modern web browser such as Microsoft Edge, Firefox, Chrome or Safari.

Early Bird special: $119 (ends two weeks before course start date, retail $149).