Civic Space Park and the ASU Downtown Phoenix campus
Nonprofit Management Institute

Upcoming courses

NMI 230: Tell Your Story Boot Camp (January 2025)

Session details

In this course, you'll learn how to identify, develop, and deliver your nonprofit organization’s story with skill, power, and assurance. You’ll gain experience using the creative expression and emotional engagement techniques professional speakers and performers use to connect with your audience and inspire action.

Learning Objectives:

  • Identify how stories affect the brain.
  • Describe the various types and applications of story.
  • Define the elements of an effective story structure.
  • Identify common storytelling pitfalls.
  • Determine best practices for storytelling.
  • Develop a story narrative for your organization based on your mission statement.

This course will consist of article reading, discussion questions, authentic assessments, and self-tests to enhance learning and build upon prior knowledge.

NMI courses are taught using the Canvas learning management system and include a variety of multimedia tools and resources. To ensure you can successfully access the multimedia tools in your courses, we recommend you use a standard PC or Mac desktop or laptop. Mobile devices are not recommended. Courses are best accessed using a high-speed Internet connection and a modern web browser such as Microsoft Edge, Firefox, Chrome or Safari.

Early Bird special: $119 (ends two weeks before course start date, retail $149).

Program description

Program dates

to

Delivery method

Online

Time commitment

15 hours (5 days per course)

Cost

$149

In this course, you will learn how to identify, develop and deliver your nonprofit organization’s story with skill, power and assurance. You’ll gain experience using the creative expression and emotional engagement techniques professional speakers and performers use to give you the greatest opportunity to connect with your audience and inspire action.

This course is required for:

Nonprofit Marketing and Strategic Communications Certificate


Knowledge Specialist

Julie Coleman
Knowledge Specialist, ASU Lodestar Center

Julie Coleman is Principal of Julie Coleman Consulting, a strategic community engagement consulting firm providing advisory counsel and program execution in partnership with nonprofit organizations, businesses (of all sizes) and individuals/families. She helps clients maximize the impact of their giving and drive sustainable change through partnerships, philanthropic investments, and volunteerism.

With more than 20 years’ experience in philanthropy and a Certificate in Corporate Community Involvement from Boston College Center for Corporate Citizenship, Julie’s unique perspective allows her to create approaches tailored to each client. Julie’s background includes serving as Director of Public Relations at the American Red Cross, Vice President of the Community Foundation and Director of Community Relations at US Airways, and Executive Director of the Arizona Public Service Foundation, among other roles. Her experience in this profession is a rarity as she worked directly for non-profit organizations as well as private sector corporations cultivating partnerships and purposefully guiding millions of dollars in donations to impactful community programs and projects.

Julie is a Phoenix Business Journal "40 Under 40" awardee, Valley Leadership graduate and volunteers with numerous Valley nonprofit organizations. As a philanthropic leader throughout her career, Julie has served on a number of nonprofit boards, including Hospice of the Valley, Arizona Grantmakers Forum, Fresh Start Women’s Foundation, Treasures 4 Teachers, Arizona Humane Society and the Arizona Governor’s Commission on Service and Volunteerism. 

Other sessions for this program

Title Date Course delivery
NMI 230: Tell Your Story Boot Camp (July 2025) to Online

More NMI offerings

Program Date Course delivery Qualifies for certificate(s)
NMI 111: Impactful Board Governance (September 2025) to Online Nonprofit Management Certificate, Fundraising and Sustainable Financial Management Certificate
NMI 106: Optimizing Nonprofit Resource Fund Development (September 2025) to Online Nonprofit Management Certificate, Fundraising and Sustainable Financial Management Certificate
NMI 105: High Impact Leadership (September 2025) to Online Nonprofit Management Certificate, Nonprofit Marketing and Strategic Communications Certificate, Nonprofit Operations and Program Impact Certificate
NMI 227: Strategic Planning Boot Camp (October 2025) to Online Fundraising and Sustainable Financial Management Certificate, Nonprofit Operations and Program Impact Certificate
NMI 112: Emerging Marketing & Social Media Strategies (October 2025) to Online Nonprofit Management Certificate, Nonprofit Marketing and Strategic Communications Certificate