Civic Space Park and the ASU Downtown Phoenix campus
Nonprofit Management Institute

Upcoming courses

NMI 112 - Emerging Marketing & Social Media Strategies (October 2024)

Session details

Registration closes on Wednesday, October 9th at 5:00 P.M. (Arizona time).

This is an online course with specified due dates for each discussion question and class assignment. Instructional staff are available to aid you with subject questions and help guide you through each weekly course module. In addition, a required Zoom session each week provides additional course reinforcement, student-instructor Q&A, and networking for students.

Early Bird Special: $359 (ends two weeks before course start date)

Program description

Program dates


Delivery method

Online hybrid (asynchronous with Zoom sessions)



This course will provide 21st century principles and practices for successfully marketing your nonprofit organization. You will learn how to effectively use social media and marketing trends and techniques to successfully promote and highlight your organization. Participants will learn how to develop a marketing plan that includes all current media marketing strategies.

This course is required for:

Nonprofit Management Certificate

Nonprofit Marketing and Strategic Communications Certificate

Knowledge Specialist

Todd Vigil Headshot
Knowledge Specialist, Nonprofit Management Institute

Todd Vigil is the Director of Marketing and Stewardship for Barrow Neurological Foundation. The foundation provides philanthropic support of Barrow Neurological Institute at St. Joseph’s Hospital and Medical Center, located in the heart of Phoenix, Arizona. Barrow is an international leader in the treatment, research and education of brain and spinal diseases, conditions and injuries.

Previously, Todd was the Director of Marketing and Communications for the Heard Museum, one of the world’s preeminent museums for the presentation, interpretation and advancement of American Indian art, emphasizing its intersection with broader artistic and cultural themes.

Before joining the Heard Museum, Todd was the Phoenix Symphony’s Chief Marketing Officer, where he oversaw nearly $7 million in ticket sales, subscriptions and ancillary revenue as well as the customer service and database team for Arizona’s largest performing arts organization. During his tenure with The Phoenix Symphony, overall earned revenue saw an impressive 145% growth led by multiple years of 20%+ single ticket sales increase and a reversal of subscription churn with a 14% increase, defying orchestral industry norms. With an aversion to all things traditional media, Todd led the shift in strategy and a significant investment in digital marketing, database utilization and dynamic pricing to maximize sales and marketing investments.

Todd’s previous positions included running the Retail and Uniform Operations for US Airways at their headquarters in Tempe, AZ as well as numerous management roles for Target Stores; including opening two new stores and developing and overseeing the internship program for the state of Arizona. Todd received dual bachelors of sciences degrees in Marketing and Management with a minor in communications from Arizona State University.

Actively involved in the local community, Todd has been a founding member of Phoenix Suns Charities 88 and Camp Get A Wella. He is a past Board member for Valley Youth Theatre, a member of Valley Leadership Class 38 and recognized as a 2017 Phoenix Business Journal 40 Under 40 recipient.

Todd is also frequently invited to speak at national arts and digital marketing conferences throughout North America.

A resident of Scottsdale, AZ, Todd loves to enjoy the Arizona outdoors, a good book or podcast and has strong passion for exploring the world through international travel.

More NMI offerings

Program Date Course delivery Qualifies for certificate(s)
Social Impact Measurement Certificate (June 2024) to Online hybrid (asynchronous with Zoom sessions) Social Impact Measurement Certificate
NMI 103 - Effective Financial Management Principles (July 2024) to Online hybrid (asynchronous with Zoom sessions) Nonprofit Management Certificate, Fundraising and Sustainable Financial Management Certificate
Fundraising and Sustainable Financial Management Certificate (Next Start Date: 7/8/24) Online hybrid (asynchronous with Zoom sessions) Fundraising and Sustainable Financial Management Certificate
Nonprofit Management Certificate (Next Start Date: 7/8/2024) Online hybrid (asynchronous with Zoom sessions) Nonprofit Management Certificate
NMI 230: Tell Your Story Boot Camp (July 2024) to Online hybrid (asynchronous with Zoom sessions) Nonprofit Marketing and Strategic Communications Certificate