Todd Vigil

Todd Vigil is renowned for his visionary leadership in nonprofit marketing, skillfully blending innovative strategies with a data-driven approach to achieve remarkable and sustainable results. As the Chief Marketing Officer for The Phoenix Symphony, he led the organization through a transformative digital marketing strategy, setting new records for revenue and audience expansion. With over 12 years in the nonprofit sector, Todd has led marketing efforts at the Heard Museum and Barrow Neurological Foundation, showcasing his diverse influence.

Todd holds dual Bachelor of Science degrees in Marketing and Management from Arizona State University's W.P. Carey School of Business, grounding his strategic acumen. His corporate experience at Target Stores and US Airways (now American Airlines) provided him with a broad range of skills in strategic planning and leadership.

In 2021, Todd founded EleeHub, a firm dedicated to helping nonprofits maximize Google's Ad Grant and providing fractional Chief Marketing Officer (CMO) roles. His commitment to the nonprofit sector is further evidenced by his founding roles in Phoenix Suns Charities 88 and Camp Get A Wella, as well as his board membership at Valley Youth Theatre. He is also a member of Valley Leadership Class 38 and a 2017 Phoenix Business Journal 40 Under 40 honoree.

Todd is a sought-after speaker at national arts and digital marketing conferences, as well as an instructor for the Nonprofit Management Institute at Arizona State University’s Lodestar Center, where he also serves on the Center's Leadership Council. Residing in Phoenix, Arizona, Todd enjoys hiking, reading, listening to podcasts, and international travel, which enriches his professional perspective with diverse experiences.

Tell us about an experience that got you interested in the sector.

Back in college, I was one of the founding members of a group that started a nonprofit called Camp Get-A-Wella that provided a summer camp experience for hospital children at Phoenix Children’s Hospital and other hospitals around the country. For the next ten years, I helped, volunteered and supported the organization and got to meet so many amazing and resilient children and families. I was hooked on philanthropy there.

What advice would you give to a leader trying to make a difference in their community?

Learn to analyze and use data to help make decisions. Far too often, I see and hear about organizations making decisions without looking at data.

Why is the ASU Lodestar Center’s mission important to you?

The ASU Lodestar Center offers such an amazing portfolio of programs to help nonprofits, large and small, around the world to be better and improve the effectiveness and reach of their mission. It’s a privilege to serve on the Council and teach for NMI and Best Skills, Best Churches programs.