Are you struggling with thoughts of existential dread when it comes to thinking about how to engage this next wave of donors? Are you pained in thinking how do I even talk to these young whippersnappers? Well, worry no more. Here is your guide to engaging with this generation… no cap (Gen Z for "no lies")!

We have traditionally thought of fundraising through the lens of older more established donors often in the silent and baby boomer generations. They have been our major donor cornerstone for years, but as these generations start to dwindle, it is time to set our sights on the next wave of change makers.

Enter Generation Z! Born between 1997 and 2012, this generation is a force to be reckoned with! They not only think that social justice and giving back is fire (cool) they are driven by a deep sense of purpose to reshape the world to make it a more fair and equitable place for all. 
But you might be thinking, Elizabeth, I understand that, but what do I need to do? My friend, the answer is easier than you think. They are looking for gala’s and black tie affairs, they are looking to be a part of something that is hands-on, drives impact, and offers them transparency.

Engage this

Smartphone in hand, you have a direct line to them. You just have to show them your organization has the riz (charisma)! This perpetual stream of communication that is on them at all times is your ticket to speaking their language! No it’s not…

In the ever-evolving landscape of charitable giving, the emergence of AI-powered tools such as CharityAI by DonationX raises important questions about fairness, transparency, and impact on charitable giving. As we plunge into the realm of automated charity rankings, we're compelled to ask: How are nonprofits ranked? Do these systems level the playing field, or do they deepen the chasm of inequality, stacking the odds against those who need support the most?

My journey into this conundrum began unexpectedly as I delved into a grant application for the small nonprofit I'm involved with. They were seeking funding through a Foundation associated with a Southern California sports team. However, even before submitting through the Foundation's portal, our nonprofit faced a setback with its lackluster rating on CharityAI, a technology that is still awaiting patent approval. This experience prompted a deeper exploration into the mechanics of such rating systems and their implications for newer and smaller nonprofits.

AI tools like CharityAI and other ranking systems have the potential to exacerbate inequality within the nonprofit sector for several reasons. Firstly, these tools often rely on quantitative metrics such as financial health, social media engagement, and digital presence to assess nonprofits. While this approach may seem objective, it fails to capture the nuanced and context-dependent nature of nonprofit work, disproportionately…

In a world gripped by the climate crisis, your role as a nonprofit leader is pivotal. Integrating climate justice into your organization's operational framework is both a moral imperative and a strategic move.

As the Earth transgresses critical planetary boundaries, those hit hardest by climate change are often those least responsible for it, exposing a stark climate injustice. Leaders must take action to correct this disparity and uplift those vulnerable communities bearing the brunt of a crisis they did little to create. This post guides you in making climate justice a practical part of your mission.

Assess where your framework stands with climate justice

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Volunteers are a vital component and resource for nonprofit organizations. They help the sector flourish and accomplish its work, with some organizations solely run by volunteers. The need for more volunteers is paramount when considering the sector and the recent increase in demand for services. This need has been amplified with a 23% decline in formal volunteering highlighted in a 2021 study.

Volunteer recruitment

Along with the issues listed previously, it is also essential to note that 46.8% of nonprofit leaders have cited volunteer recruitment challenges in a 2023 study. Volunteer recruitment typically includes identifying positions/roles, looking into how to recruit (i.e., messages and target audiences), and using an organization’s network to distribute the call for volunteers. Marketing is essential for recruiting because it should attract the correct target audience and address any objections to volunteering.

Volunteer motivations

Understanding volunteer motivations is critical in helping make the recruitment process successful. Motivations have been found to originate…

Fundraising will always remain a critical component for nonprofits, to secure financial resources that are essential for their sustainability and growth. Traditional methods of fundraising have been the backbone of nonprofit revenue, however, in this digital age, the use of technology can help nonprofits streamline their fundraising efforts, reach wider audiences, and maximize their impact.

Project management software

The use of technology should not only be limited to directly facilitating the fundraising process itself but can be used for planning and executing fundraising projects. In order to achieve fundraising goals, the planning and execution of fundraising campaigns must be as effective as possible. Tools like project management software can be used in the planning process to break down tasks and help teams coordinate and maintain accountability. 

Data Analytics

Data analytics and reporting software can help nonprofits gain insights into the behaviors and preferences of their donors.  Understanding these trends is usually a very important step to ensure that an organization designs fundraising campaigns that appeal to its target audience.

Donor management

Donor Management software is very useful for building donor relations and maximizing fundraising potential. It can help organizations centralize and analyze donor data by tracking donations and involvement with the organization,…