Rekha Athreya is a Senior Marketing Communications Specialist at Arizona State University and has more than 15 years of experience in working with nonprofits, governments, and schools. In her current role, she creates a strategic approach to marketing programs, initiatives, and events at the ASU Alumni Association. Rekha has expertise in the areas of marketing, social media, campaign development, strategic messaging, analytics (channel effectiveness), development, and evaluation. In her career, Rekha has worked with numerous nonprofits including volunteer centers, nature preserves, housing organizations and charter schools. She has led the efforts to create effective volunteer programs including training nonprofit boards and councils.
Rekha holds an MBA from Charles Darwin University in Darwin, Australia with an emphasis in Marketing and Market Research. She also recently graduated from Arizona State University's College of Public Service and Community Solutions with a Master’s in Public Administration (MPA).