Joanna “Jennie” Kale is widely recognized as an emerging business development leader dedicated to crafting memorable brand identity systems throughout the world. A big believer in the power of language, Jennie named her business The Strategic Artisan to reflect both her commitment to business growth and development and her dedication to handcrafting an approach unique to each client’s needs. Marrying both marketing and graphic design, she has worked with companies in both the public and private sectors to create measurable brand value through detailed analysis, design, and implementation strategies which further growth and development.
Specializing in all things digital, Jennie is known for architecting effective campaigns with high direct response and click through rates resulting in increased lead and sales conversions. Her ability to be at the forefront of, and capitalize on, digital trends stems from her deep understanding of both illustrative narrative and story. This combination helps her formulate high converting content and communicate key messages through memorable online experiences.
In addition to receiving her Master’s degree from the Thunderbird School of Global Management, Jennie holds multiple Bachelor’s degrees from Arizona State University and certificates in digital marketing from Cornell and coaching from the Adler School.