Todd Vigil is the Director of Marketing & Communications for the Heard Museum, one of the world’s preeminent museums for the presentation, interpretation and advancement of American Indian art, emphasizing its intersection with broader artistic and cultural themes.
Before joining the Heard Museum, Todd was the Phoenix Symphony’s Chief Marketing Officer, where he oversaw nearly $7 million in ticket sales, subscriptions and ancillary revenue as well as the customer service and database team for Arizona’s largest performing arts organization. During his tenure with The Phoenix Symphony, overall earned revenue saw an impressive 145% growth led by multiple years of 20%+ single ticket sales increase and a reversal of subscription churn with a 14% increase, defying orchestral industry norms. With an aversion to all things traditional media, Todd led the shift in strategy and a significant investment in digital marketing, database utilization and dynamic pricing to maximize sales and marketing investments.
Todd’s previous positions included running the Retail and Uniform Operations for US Airways at their headquarters in Tempe, AZ as well as numerous management roles for Target Stores; including opening two new stores and developing and overseeing the internship program for the state of Arizona. Todd received dual bachelors of sciences degrees in Marketing and Management with a minor in communications from Arizona State University.
Actively involved in the local community, Todd has been a founding member of Phoenix Suns Charities 88 and Camp Get A Wella. He is a past Board member for Valley Youth Theatre, a member of Valley Leadership Class 38 and recognized as a 2017 Phoenix Business Journal 40 Under 40 recipient.
Todd is also frequently invited to speak at national arts and digital marketing conferences throughout North America.
A resident of Scottsdale, AZ, Todd loves to enjoy the Arizona outdoors, a good book or podcast and has strong passion for exploring the world through international travel.
Tell us about an experience that got you interested in the sector.
Back in college, I was one of the founding members of a group that started a nonprofit called Camp Get-A-Wella that provided a summer camp experience for hospital children at Phoenix Children’s Hospital and other hospitals around the country. For the next ten years, I helped, volunteered and supported the organization and got to meet so many amazing and resilient children and families. I was hooked on philanthropy there.
What advice would you give to a leader trying to make a difference in their community?
Learn to analyze and use data to help make decisions. Far too often, I see and hear about organizations making decisions without looking at data.
Why is the Lodestar Center’s mission important to you?
The ASU Lodestar Center offers such an amazing portfolio of programs to help nonprofits, large and small, around the world to be better and improve the effectiveness and reach of their mission. It’s a privilege to serve on the Council and teach for NMI and Best Skills, Best Churches programs.