Eric Majchrzak is a shareholder and chief strategy officer of BeachFleischman PC. He joined BeachFleischman in 2012 and is responsible for the firm’s overall strategic growth initiatives, including institutional firm branding, market alignment, innovation, service line development, client satisfaction, niche marketing and digital marketing. He is a professional services marketer and has 25 years of executive marketing and business development experience. He has been acknowledged as one of the accounting profession’s prominent practitioners of digital growth strategies. Through thought leadership, published case studies, instruction of courses and speaking engagements, Eric has helped educate and guide the profession towards digital transformation.
In 2018, he was inducted into the Association for Accounting Marketing’s “Hall of Fame” for his contributions in changing the way accounting firms practice marketing in the digital and social media space, and for helping educate the profession through course instruction, case studies, published articles, seminars, speaking and thought leadership. In 2015, he won the prestigious “Marketer of the Year” award, presented by Inside Public Accounting at the Association for Accounting Marketing’s Annual Summit and AICPA Practitioners Symposium & Tech Plus conference in Orlando, FL. In 2011 and 2010, he was named by the editorial team of Accounting Today magazine as one of the “Top 100 Most Influential People” in the accounting profession. He was acknowledged alongside others making an impact on the profession, including: regulators, agency heads, congressional leaders, consultants and top CEOs. Eric is a past two-term board member-at-large of the Association for Accounting Marketing. He is an Advisory Board member with Thomson Reuters’ Checkpoint Marketing For Firms. He is an instructor at the Accounting Today Institute and a contributing blogger/author for Intuit’s Accountants Blog. He is also a faculty member of iShade, the nation’s leading online community for accountants and a faculty member of the 2013 Hildebrandt Institute/Thomson Reuters Social Media for Law Firms Conference.
He was previously the Director of Marketing for Freed Maxick CPAs (a Top 100 Largest Firm in the U.S.) and through Freed’s alternative practice structure with RSM McGladrey, he was one of RSM McGladrey’s Great Lakes regional marketing directors.
Full bio here.
Tell us about an experience that got you interested in the sector.
The experience that made me want to get involved in the social sector occurred when I witnessed the important role that a nonprofit played in supporting a family that had a child in the hospital with a serious health issue. The compassion that was shown to this family blew me away and made me realize that the people who work for this nonprofit were living out a mission. What a way to make a difference! It made me want to make a difference too.
What advice would you give to a leader trying to make a difference in their community?
My advice would be to be a “connector” of people and causes. Don’t go it alone but rather look to work with other like-minded people and organizations that believe in the same purpose. Collaboration accelerates success!
Why is the Lodestar Center’s mission important to you?
The Lodestar Center’s mission is important to me because a thriving social sector is equally proportionate to the quality of life we have in our communities. We must continue to build the capacity of nonprofits by enhancing the effectiveness of those who lead, manage and support nonprofit and philanthropic organizations.