Tuesday, December 19, 2017

posted by
Gloria Kopp
Business Writer, Educator and eLearning Consultant

Email marketing campaigns are just as effective for nonprofits as they are for any other business. So, nonprofits must utilize every opportunity to push their cause forward. Aside from sending out emails on behalf of your nonprofit, there are other things that can be worked on in order to see a greater level of success. 

DO use pictures of people

Captivate your readers with engaging pictures throughout your emails. Messages are never as interesting when they are just text. Add real photos of people you are helping, volunteers and more. Steer clear of stock images that do nothing to enhance the message. If you're building a community playground or other structure, include pictures of the progress or design drawings, so donors can feel included in the process. It is more impactful to show someone a picture of what is being done, not  just describe it. When others can see  real people and things their money is affecting, they get encouraged to continue donating. Putting a face and name to  donations is highly effective in connecting donors, which is why organizations like World Vision will send a photo and information about a specific child to their contributors. If you want an all-in-one design and email service, Mad Mimi can help with pre-made templates and easy to use email automation.

DO divide your list

When it comes time to send out  messages, have it organized into targeted segments so that you can direct specific messages to each group. Do not overload your donors with messages that are not relevant to them and their interests.  Keep messages limited by only sending those that are most relevant to each donor. You can quickly overstay your welcome in someone's inbox if you're constantly bombarding them with messages. Even if they were enthusiastic about the cause from the start, they can grow frustrated with constant requests for more money or messages that are irrelevant or repetitive. If  donors are supporting a local food bank, sending them information and requests for other projects may be unwelcome and seem like you are asking too much from them. Targeting your messages means each message you send out will have a greater impact with your donors and their willingness to participate. Reach Mail is a great email marketing service that can help  segment and target your email database in order to send relevant messages.

Tuesday, December 12, 2017

posted by
Suhey Ortega
Interdisciplinary Studies, B.S. with concentrations in Transborder Chican@/Latin@ Studies & Sustainability, BS

The 46th Annual Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) conference was held Nov. 15-18 in Grand Rapids, Michigan. The theme of the conference this year was “Strengthening Local Communities: The Role of Nonprofit and Philanthropic Organizations.” I was selected to go to this year’s ARNOVA conference as an Undergraduate Diversity Scholar, a new initiative to bring underrepresented students and undergraduates to a mostly graduate and research-based conference.

As a Chicana, studying Interdisciplinary Studies with concentrations in Transborder Chican@/Latin@ Studies and Sustainability, I already felt out of place entering a conference like this.However, I knew I was chosen for a reason and I wanted to expand on my knowledge in the nonprofit field.

The first few days of the conference started with introduction to the other 15 scholars and to ARNOVA. I wanted to go to panels I knew I could benefit and learn new from, so I went to workshops surrounding the topics of: multi-sector collaboration, representation and diversity, managing volunteers, activist philanthropy, and social enterprises. During a poster presentation, I even had the opportunity to meet two groups of ASU graduate students showcasing their work!

Tuesday, December 5, 2017

posted by
Chris Giarratana
Digital Strategy Consultant

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Through stories, people can speak out their minds, share wisdom, and pass information to others. 

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience, get their attention, and influence them to change their behavior and take action. 

Generating compelling stories is no longer a luxury or a choice for nonprofits. Potential donors and volunteers have increasing amounts of pressure to spend money elsewhere and volunteer their time with other activities. This is why your nonprofits needs to rely on storytelling as a foundation for a strong digital media strategy in the future. 

If you want your nonprofit to thrive and grow, then you need to craft stories that can inspire their audience and motivate them to donate to their organization. In this article, we shall discuss 8-step guide which nonprofits can follow to collect and use compelling stories that will make a difference in their audience behavior. 

1. Know Your Goals

The first step of generating a good story is to articulate your goals. Since it may be difficult to create one story that will accomplish all your goals, you may choose to run multiple storytelling campaigns that will achieve one goal at a time, depending on your budget and resources. 

You should know why you are telling the story or what you want to accomplish. For instance, your goals may be to raise awareness, tell that you have a new program, drawing new donors, etc.

Tuesday, November 28, 2017

MacKenzie LeBeau

posted by
MacKenzie LeBeau
Fall 2017 Alumna, ASU Master of Nonprofit Leadership & Management 

In the face of increased accountability pressures, nonprofits are searching for ways to demonstrate their effectiveness (Liket and Maas, 2015). Stakeholders should be asking how do we identify effective practices throughout the organization and how do we improve organizational effectiveness to achieve greater impact? Nonprofit organizations are increasingly under pressure from funders, clients, and others to “prove” that they are achieving their mission effectively and efficiently (Renz and Murray, 2010). Over the past decade, efforts have been increasingly made to encourage the adoption of effective practice methodologies in the nonprofit sector (National Resource Center, 2010). What is considered effective should advance the organizations mission and goals to achieve greater impact.

Meaningful tools to evaluate effectiveness are largely absent (Liket and Maas, 2015). This means an increased demand for more and better evaluation (Renz and Murray, 2010) is needed. Currently, nonprofit organizations are measuring effectiveness in a variety of ways including benchmarking, organizational effectiveness evaluations, key performance indicators, and outcome based evaluation. Nonprofit organizations should identify evaluation methods to assess their programs and organization effectiveness on an ongoing basis. The goal is to identify best practices and opportunities and subsequently to adapt to improve (Bridgespan, n.d.).

Monday, November 20, 2017

posted by
Chris Giarratana
Digital Strategy Consultant

For a nonprofit organization, getting new donors every year is crucial, and the best way to make this happen is through peer-to-peer fundraising. The reason behind this is the fact that people respond better to other people rather than an organization – this holds true especially if the person is someone they are acquainted with.

When you hear about a cause from a person close to you – be it a friend, colleague or family member  this triggers an emotional connection that influences the person to pay attention and consider looking at the request of favor.

Here are some of the best ways to use peer pressure as a way to drive donors and increase volunteers:

1. Tell a Story, Deliver, and Ask Nicely

When creating a fundraising campaign, it's essential to be as clear as possible. It doesn't matter how complex your mission is, or if your work covers some issues, you can still deliver a simple story by concentrating on one aspect, or you can narrow down your goal to a particular impact. Keep in mind; fundraising is all about sharing between networks. Make sure that your purpose and mission can be shared easily through an engaging story for potential donors and volunteers. Thus, it's imperative that your story is easy to share.

Monday, November 13, 2017

Terri Wogan Calderon

posted by
Terri Wogan Calderón
Executive Director & Partner
Social Venture Partners Arizona

In early November, I had the pleasure to be part of a panel conversation on Achieving High Impact Philanthropy as part of the ASU Lodestar Center's PhilanthropyMatters Speaker Series. These events are designed to share leading-edge thinking and to stimulate new ideas for philanthropy in Arizona.

Social Venture Partners Arizona Founder Jerry Hirsch introduced Kat Rosqueta, Founding Executive Director of the Center for High Impact Philanthropy at the University of Pennsylvania, to 80 attendees. She shared research and examples of high impact philanthropy from her 10 years of work. Following, Dr. Robert Ashcraft, ASU Lodestar Center's Executive Director, facilitated a conversation with Kat, Partner Jacky Alling from the Arizona Community Foundation and me, where we discussed the high impact philanthropy ecosystem in Arizona. 

Connecting with Kat was like meeting a fellow tribe partner! Just like her center at the University of Pennsylvania, SVP focuses on being a resource to help people achieve high social impact in their philanthropic giving. Kat outlined four characteristics of high impact giving.

Monday, November 6, 2017

posted by
Nedd Freeman Anderson
Class 11 Public Ally

With rakes, trash-picker-uppers, brooms and wheelbarrows in hand, the newest class of Public Allies Arizona joined the staff of the Creighton Community Foundation on Oct. 28 with a mission: to help their local neighbors beautify their curbs and develop long-lasting relationships.

The Allies of Class 12 gathered that Saturday at Doras Church of Phoenix for National Make a Difference Day. Allies worked in groups in the Elsinore neighborhood picking up trash, interacting with community members and painting addresses onto curbs. Many community members excitedly approached them to ask, “What are you doing here?” to which the Allies eagerly responded, “Making a difference!”



Wednesday, November 1, 2017

posted by
Rosaria Elias
Writer and Editor

What does a successful web engagement look like from a client’s perspective? How about from the perspective of an agency? How can these two perspectives be aligned to maximize the experience for both parties?

That is the topic for discussion and I’ve been on both sides of the fence before. It is my hope that I can smooth the process for all parties concerned with several  handy tips.

The Ground Rules

First, let me explain what I mean by a ‘Web Engagement’. This term refers to an engagement between a client and a service provider for the purpose of completing an internet based project. These engagements may include website builds, online marketing work, website integration projects and much more. A ‘Web Engagement’ is a broad term that simply refers to any occasion where a person or business seeks outside consultation, including swot analysis, assistance or collaboration in achieving online goals.

1. Make Sure You Don’t Irritate Each Other

This may sound like a no-brainer, but, the digital world is full of larger than life personalities and sometimes these personalities clash. This helps no one and createsa relationship fraught with pain and sleepless nights – not to mention the economic costs.

First and foremost, any engagement is about the relationship between agency and client and the success (or failure) of this relationship sometimes hinges simply on the personalities involved and how they mesh. If they don’t, it will always be a struggle, no matter how well-intentioned both parties are.

From the first time you meet, try to get a sense of whether you speak the same language. Do you have similar levels of knowledge and experience or are the parties at least willing to learn from each other? Can both parties be honest with each other without it turning into a mudslinging match? Is each party prepared to be accountable to each other and able to admit mistakes and take steps to rectify them in a good faith manner?

You may not be able to answer all of these questions from day one, but you will soon work out whether the ‘fit’ is right for you. The client should feel welcomed, appreciated and respected. The agency should feel  the client will be able to appreciate and respect their expertise and advice, whilst being able to communicate their online goals clearly and succinctly. If you can achieve these then you are already on your way to web nirvana.

Tuesday, October 24, 2017

posted by
Chris Giarratana
Digital Strategy Consultant

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. However, how can you ensure that your donors will even read your email? The answer is pretty simple; you have to make your emails enticing, engaging, and approachable. 

Here are some tips to help you create content that your recipients will open, read, and take action on. Once your nonprofit learns how to leverage email marketing, you will be able to reach your goals with a comprehensive internet marketing strategy that will ensure your success. If you use these tips to improve your email marketing strategy, then you will see increased donor and volunteer engagement for your nonprofit. 

1. A Striking Subject Line Can Do Wonders

Like what they always say, first impressions last. This can be applied to email marketing as well. You have to consider the fact that most of your donors are probably receiving a plethora of email on a daily basis. Some are tagged as relevant, and some are not-- these often land to the spam folder.

To ensure that your email reaches your donor, you have to take extra measures. One of which would be to create a compelling subject line. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. 

The subject line should tell the recipient what you want from them, and where their donations would go. Including the name of your organization as a supplementary detail can also help.

You also have to think like your recipients. If your subject line doesn't appeal to you at all, how can you even expect that your recipient would find it interesting?

Monday, October 23, 2017

posted by
Emily Barrett
Capacity Building Initiatives;
Public Allies Arizona

After months of recruiting for our 2017-2018 cohort, the Public Allies Arizona team has found 46 wonderful individuals that we are proud to call our Class 12 Allies.

At the beginning of September, they started CORE Training, the first step on a life-changing journey. Over the next 10 months, this diverse group of up-and-coming leaders will serve full-time at local nonprofit organizations and learn the skills to start careers in the nonprofit sector.

At CORE, topics such as capacity building, oppression, inclusive spaces and vocabulary, leadership, and professionalism were all discussed. Miquella Young, one of our allies, said that during training she discovered “the deep roots of my passion, my why, my driving force that pushes me when adversity strikes. Practicing our +1 of self-care along with self-awareness will ensure I spend every day learning and growing. Our diversity is a blessing: a valuable resource. Our problems are breeding grounds for solutions.”


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