third generation

The Rule of Thirds: Discovering Relationship Benefits through Three-Dimensional Thinking

posted by
Victoria Yerkovich
ASU Lodestar Center
American Humanics Program

Over the years, lives have been transformed by the uniquely structured missions of organizations at the hands of businessmen and women, donors, volunteers, and common change-makers alike.

However, throughout the history of philanthropic ventures, many trials and triumphs have shaped the nonprofit sector into what it has become today. The nonprofit sector has and will continue to evolve to face these challenges, especially in the way relationships are formed and maintained between all benefiting parties.

How we relate to one another in this sector is ever-changing — and not just because of how we interact in our technologically advanced, Facebook/Twitter world. It's ever-changing because our definition of engagement within the causes we believe in are changing. The real test of a nonprofit's survival is its staff members' willingness to not only embrace this ideology, but to channel it constructively.

When we adapt to this change, we must learn to not think of the benefit to ourselves, donors, business partners, or the community alone. We must address the needs and goals of each equally and in a way that is mutually beneficial in order to build strong, sustained relationships.