Craig Van Korlaar, CNP,
Consultant and Project Manager
A while back, you might remember seeing a beautiful infographic about the social media practices of the top 50 nonprofits. When I first came across it, I was really excited. Upon closer inspection, I noticed that these were not ranked in terms of social media use, but rather based on net income. This is absolutely a valuable metric, but I was curious how this data might vary if the list was based on organizations with the strongest social media presence...the ones we stand to learn the most from.
When I could not find up to date lists containing this type of information, I figured the first step would be to gather it myself. Here is a taste of five different lists I have built over the past few months. For a legend explaining how the rankings are computed, scroll down past the lists.
Top 10 Organizations in Terms of Facebook Likes
- Invisible Children (Shot from 26th to 1st in under 2 weeks after release of the Kony 2012 video)
- National Public Radio
- United States Olympic Committee
- Humane Society of the United States
View all 50 top nonprofits on Facebook (including logos & like buttons)