Kayla L. McKinney,
ASU Lodestar Center
As a Project Specialist at the ASU Lodestar Center, I get to put my social media skills (and many hours spent facebooking…) to good use. With the explosion of micro-blogging, the nonprofit world has a fantastic new tool to connect with the public in exciting and creative ways. But what happens when bad tweets happen to good nonprofits?
A few days ago, as part of ASU Lodestar Center's promotion for our upcoming 13th Annual Forum on Nonprofit Effectiveness, we posed this scenario to our social media followers:
A nonprofit has a public scandal. How does it go about restoring credibility with existing funders and position itself with possible new funders to help "bring them back" and make the organization stronger than before?