When Documenting Your Best Efforts Is No Longer Enough: Stakeholder Involvement in Results-Oriented Program Evaluation
B. J. Tatro, Ph.D.,
ASU Lodestar Center
NMI Instructor /
B. J. Tatro Consulting
You meticulously record what you do. You report on exactly how many people you served, where, when, and how. In the past, this might have been adequate, but no more. Today, nonprofit organizations need to be able to show the results of their efforts. And the demand for accountability isn't just coming from funders either. Board members, consumers, community members, and staff alike want to know if the services provided are making a difference and if the results really outweigh the costs.
So, how do you move beyond reporting on activities and outputs? How do you project short and long-term outcomes that are realistic, important, and feasible to measure?
The answer is not "let the grant writer do it!"
The most effective method for doing this, in my experience, is to work collaboratively with key stakeholders, including those who will be involved in and impacted by the program. Ask them what they hope and expect will be different as a result of implementing the program, and how they would know success if they saw it. (In fact, this step should really precede design of the program.)