research

Research Friday: BIGGER! BETTER! FASTER! CHEAPER!

posted by
Robert F. Ashcraft, Ph.D.

Executive Director
ASU Lodestar Center


Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice.

A popular television and print marketing promotion in the 1970’s showcased the “Shell Answer Man,” an all-knowing expert on automotive issues. There seemingly was no end to what the “Man” could answer, based upon research and reason, and it was quite beside the point that Shell is an oil company seeking customers.

In guiding our ASU Lodestar Center, I reflect on this type of marketing because of the inquiries we receive each week for research-based answers to every sort of question imaginable. Like the Shell Answer Man, we respond to dozens of inquiries each month on wide-ranging questions.