ASU Lodestar Center
Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. We welcome your comments and feedback.
If anyone ever once doubted the energy and organizing force of technology, rest assured they don't anymore. Social media, particularly, have proven to be powerful and exceedingly important, especially as we watch the uprisings in Tunisia and Egypt. I will long remember the images of so many people feverishly using their handhelds to discuss the death of Osama bin Laden in social media spaces. Within an hour (and with a huge helping hand from social media), thousands had mobilized and gathered all over the United States to celebrate, remember, and embrace. Clearly, participation is in, and passive observation is out.
Two weeks ago, I introduced readers to La Piana's "Convergence: How Five Trends Will Reshape the Social Sector." In the report, the authors describe five trends that will dramatically alter how the social sector functions. In my previous post, I reviewed the first trend in "Convergence," which is "Demographic Shifts Redefine Participation." This week, I'll discuss the second trend, entitled "Technological Advances Abound.
"Convergence" makes the following assertion: "To have a credible voice in this [technologically advanced] environment, nonprofits need to empower everyone in their organization to be a spokesperson." The report emphasizes moving away from one stylized corporate message to a natural, multi-voiced approach to connecting with the public.