Nicole D. Almond, MNpS,
Manager of Marketing,
and Stakeholder Relations
ASU Lodestar Center
Do you know the first steps in telling your organization's story? Do you have a strong sense of effective marketing campaigns to propel your organization to the next level? Do you feel your stakeholders and constituents truly know what your mission and goals are? Are your donors truly vested in the mission of your organization? If you answered "no" to any of the above questions, then this blog is for you.
First off, today's post will be a first in a series of get-to-know the Lodestar Center staff. As the Manager of Marketing, Communications, and Stakeholder Relations, I work to advance the Center's mission to ensure that our portfolio of research, education, technical assistance, and convenings are known by our stakeholders. I have been fortunate to work at a few nonprofit organizations, and there is always a critical need to effectively tell the story. Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? Keep reading...
Use Your E-mail Signature.
A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. Quite simply, email signatures can be a no-cost, high-return marketing tool for your organization. Think about this: if your organization has 25 employees, each of whom sends 15 emails per a day to people outside of the organization, for approximately 250 business days, that's 93,750 placed "ads" annually, all at no cost.