Director of Search Marketing
Marketing doesn't have to be painful for nonprofit organizations with limited resources. Here are four ways nonprofit organizations can improve their marketing efforts while also spending less money and less time on the issue:
Do Your Research
Know your audience. Who makes up your audience? Analyze your nonprofit organization using Facebook Insights data to understand your core audience and its wants and needs. Examine the data on individual posts to determine which status updates and which photos have been shared the most. Also take the time to understand your organization’s Google Analytics data to get a better idea about who is visiting your site. Make sure to use Google’s Social Value graph to learn more about the correlation between your nonprofit’s Facebook and Twitter traffic with your sales and donations.
Define your goals. Once you've figured out who your audience is, articulate what it is you want from your supporters. Do you want your supporters to buy your merchandise? Donate their time at volunteer events? Donate money to support your operations? Once you’ve figured out why you matter to your audience and what your goals are, use this information to develop your nonprofit organization’s marketing strategies.