Publishing and Community
I really hesitate to use the phrase “perfect storm” here, because it has become so over-used since the movie of the same name was released more than a decade ago. Nonetheless, I think it is descriptive for what nonprofit publishers, like me, have experienced recently. But I’m a first time blogger here, so before I invoke that well-worn (but apt!) cliché, I think some context is in order.
My job title indicates that I am responsible for publishing and community at a Scottsdale-headquartered nonprofit profession association. In case you haven’t heard of WorldatWork, we have more than 20,000 members and annual revenues of around $20 million. Although, we serve members around the world, our average member works in the human resources department of a large company (5,000+ employees) in North America. My guess is that we are larger than the average Arizona nonprofit, in both employees and revenue, but if part of your organizational mission is to deliver information, content or education, this story may resonate.