The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth. The goal is to attract people to your cause based on the relevance of the information you offer your specific target audience. Outbound marketing consists of reaching out en masse in hopes of generating leads.
As opposed to traditional outbound marketing, inbound marketing is like a puzzle – but not because it’s confusing. It’s a puzzle in the sense that it’s made up of many pieces. To truly succeed online, businesses need to have a comprehensive strategy inclusive of all the pieces, including:
- Social media engagement
- Search engine optimization (SEO)
- Landing pages
- Email marketing
- Video marketing
- Strategic website design.
These inbound marketing tactics, when orchestrated in unison, can drive traffic and interested leads. But the “in unison” piece is the key to success.
With that said, the web allows for almost total traceability, which means most marketing tactics and campaigns are instantly measurable. This allows for easy replication of success and fast learning from mistakes.