Founder and President
"We want/you need a social media campaign—Twitter, Facebook, LinkedIn and Google+... and... and... and..."
If you have worked with associations within the last 7 years, chances are you have heard this at some point or another in a strategic planning meeting—somewhere. In an age where everything is at your fingertips and people are tweeting about what they had for dinner and checking into their favorite places in a blink of an eye, it has become taboo for someone to admit they don’t use social media in some capacity or another.
However, depending on the association you work for, getting the group to join the 21st century is more like getting a root canal than holding puppies. The challenge is explaining to your board the benefits of having the organization use social media tools, but also wondering how you are going to get a fan base when your members aren’t connected. Essentially, how do you start a social media campaign when your members aren't able to support you, virtually?
Justifying the means—for the naysayers.