Carly Rowe

Social Media Marketing for NPOs: Give Your Organization a Voice


posted by
 Carly Rowe,
Social Media Specialist

In January of this year, nonprofit organization Invisible Children released “Kony 2012,” a video about Joseph Kony. In less than 2 months, the YouTube video has gained over 100 million views and educated millions about the crimes of the Lord’s Resistance Army in Uganda.

In March, over 2 million people signed an online petition asking the city of Sanford, Florida to investigate the death of 17 year-old Trayvon Martin. Using Facebook and Twitter, signers have shared this petition with their followers and friends.

We have entered an age where silence and misinformation are no longer acceptable, and supporters are eager to rally around causes.

Is your organization using social media, or are you still trying to figure it all out? The time to wait has come and gone. Now is the time to act and give your cause the voice it needs. Here are some helpful tips that will get you organized and help build a strong community online.

1. Plan, plan, plan. By planning ahead and creating a content schedule, you will save your nonprofit time and money. Sit down with your marketing team (which could be just you and another volunteer), and list out all of your ideas. From there create a list of blog topics. Decide how often you would like to post and begin to delegate the work. If you decide ahead of time when blog posts are due and when they will post, it will make it easier to create a routine that ensures regularly posted content.