Senior Vice President
of Community Impact
Valley of the Sun
Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. This week, Brian Spicker of Valley of the Sun United Way sat down the with Center's Stephanie La Loggia for a short interview about the meaning of "collective impact." Below is part of the interview.
In Kania and Kramer’s article, they discuss the key elements to successful collective impact. Can you talk a little about those key elements?
Brian Spicker: What's wonderful about that article is it’s something I think all of us in the social sector have been working on, they just happened to present it elegantly. But those five elements are: a common agenda. So everyone understands the language, what it is what we’re intending to do, and it’s tied then to metrics, that it’s a shared metric system. So, that’s the second element. The third element, which is really critical, is mutually reinforcing activities. So you have a variety of nonprofits, government, and philanthropic organizations working together — they are doing their own things, but it’s mutually reinforcing that common agenda, it is tying those things together. And showing that it's moving the needle, the metric, forward.