branding

Research Friday: Branding in the nonprofit sector

posted by
Alex Flores
,
Teach For America

Welcome to Research Friday! As part of a continuing series, we invite a nonprofit scholar, student, or professional to highlight current research reports or studies and discuss how they can inform and improve day-to-day nonprofit practice.

Brands like Coca-Cola and Nike have one thing in common: they are known and recognized worldwide. These corporate-born brands have become some of the most iconic images in the world.1 But brand value is just as important in the nonprofit sector as it is in the for-profit sector.