American Lung Association
A philanthropist recently asked me, knowing that I’d be looking for new Board Members soon, what types of people I was in need of. He mentioned business CEOs, lawyers, university presidents, HR professionals, marketing gurus, etc. etc. As I sat there and thought for a moment, waiting for one/all of those to jump out at me, I realized that none did. There is something I am looking for in a perfect Board Member that no one can buy (with any financial amount), it’s not something that is needed in a certain type of position nor is it a certain skillset. I am seeking a Board Member who has passion.
Some Board Members can give lots of money, whether it be their own or that from their company, and come with tremendous financial support. Other Board Members feel that their knowledge base or background is sufficient because they are bringing new skills to the organization. The best Board Members, in my opinion, are the ones who bring passion about the nonprofit’s mission and are willing to share this with others.
Sharing passion is something that you can not equate to any financial amount. These Board Members can make introductions to companies, open doors to new sponsors and recruit top-notch volunteers. They do this by sharing their connection to the organization with others and once their passion oozes, it’s hard to stop this contagious feeling. People want to be around others doing great things, right? Well then send these Board Members out in the community because people like hearing from volunteers sharing a story, rather than a staff member pitching for money.