Audra Buras

A mission-centric culture will beget prosperity

posted by
Audra Buras,
Communication Services
Buras Consulting

How would you describe the collective culture of your nonprofit organization? Is it fun, authoritarian, in high spirits, or riddled with low morale? Do people work cohesively, or not? With so many areas to focus on - marketing, fundraising, services and more - it is easy to overlook what is right in front of us: culture. Organizational culture can have a very positive or negative effect depending upon what values are being encouraged by your leadership and staff.

If you are thinking, “who cares about culture” or “how is this relevant to my bottom line,” I’ll tell you how ... staff buy-in.

It is simple yet profound. When the stakeholders of your organization do not buy-in to the mission, they will not buy-in to their work or projects being executed with their peers. There are exceptions to every rule, but for the majority, this is a reality to give thoughtful consideration. A commitment to work, and an appreciation for the relevance of the work, is crucial at all levels of an organization. The most successful nonprofit organizations have staff buy-in at every rank, from volunteers, to administrative professionals, executives and all the way up to the board members.

Is Cause Marketing Real Advocacy or Consumer Apathy at its Finest?

 

 

posted by
Audra Buras

Grants and Outreach Specialist, 
 Program for Torture Victims

In the world of nonprofit sponsorship, it’s no secret that cause marketing has rapidly become the most popular method for nonprofits and businesses to simultaneously make money. A lot of money.

According to a recent study, 90% of Americans want companies to tell them the ways they are supporting causes. And 83% of these consumers say that they wish brands would support causes.

Arguably, cause marketing is becoming something of a social movement.

I have seen my fair share of nonprofit marketing: the good, the bad, and the outrageous. My nonprofit experience runs the gamut from granting sick kid’s wishes, to helping torture survivors from around the world and even fundraising for first-class symphony orchestras. (Some days I question whether or not I might be a nonprofit junkie. All signs point to yes.)

These experiences have led me to wonder— are cause-centric promotions a good thing? Or bad thing?