Arizona Giving and Volunteering

Research Friday: Why Do People Stop Giving?

postedby
Stephanie La Loggia, M.A.

Manager of Knowledge Resources
ASU Lodestar Center

Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. We welcome your comments and feedback.

As a charitable donor, I've become so fickle it's almost embarrassing. I like to be informed of what the organization is doing, but I don't want mail solicitations. I don't mind administrative spending, but I bristle at high fundraising costs. And I tell my students that I'll give to any of the worthy causes they pour their hearts into, but they have to ask me in person (not on Facebook)! That's my list, and you probably have yours — I say that because, as the research tells us, charitable giving is driven by a host of individual motivations and preferences.

When we investigate motivations for charitable giving, we aren't only concerned with what motivates a donor to write the first check to a charitable organization, but also what inspires them to become a regular, ongoing donor. An important aspect of this is the opposite question: why do people stop making donations?

In our recent Arizona Giving and Volunteering* research, we asked respondents if they could recall a decision to stop giving to an organization they had previously supported. A fairly high percentage — 30% — said yes. From a list of possible reasons, there was a clear number one answer: lack of connection. 65% said that the reason they stopped supporting the nonprofit was because they no longer felt connected to the organization.

Research Friday: "Really, How Many People Volunteer?"

posted by
Mark Hager, Ph.D.
,

Associate Professor,

ASU School of Community
Resources & Development

Welcome to Research Friday! As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. We welcome your comments and feedback.

A couple months ago, the ASU Lodestar Center released its 2010 report on Arizona Giving & Volunteering. The data were collected in the summer of 2009 by asking people to reflect on their volunteering during all of 2008. On one of the pages, amid all the charts on who volunteers and what they do, is a big banner depicting the following result: "33 percent of Arizona adults volunteered in 2008." One in three. The number seems high to some people and low to others. But is it right?

The main point of comparison is information on volunteering from the Current Population Survey (CPS), conducted by the U.S. Census Bureau and the Bureau of Labor Statistics. It provides the basis for regular reporting on volunteerism by the Corporation for National and Community Service. For 2008, the CPS put the Arizona volunteering rate at 25 percent. One in four.

That’s a pretty big difference, between 33 and 25. The ASU Morrison Institute presents both numbers and asserts that both survey methods have strengths and weaknesses, likely leaving the true rate somewhere “between these two estimates.”

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