Abbie Fink

You can learn something from everything

posted by
Abbie S. Fink,
Vice President /
General Manager
HMA Public Relations

I attend Sabbath services almost every Saturday morning at Congregation Beth Israel. It is my chance to have at least 90 minutes of down time to reflect on the week that’s passed and look forward to the week ahead. The service a few Saturdays ago was conducted by the 10th graders that were being confirmed at the temple. They each played an active part in the service, sharing their reasons for continuing their religious education and their hopes for the future, saying the prayers and reading from the Torah.

Amy Baer’s speech started much like the others; she talked about her experiences in confirmation class, the friends she made. But it was her very clear statement of purpose that her connection to Judaism and her commitment to “tikkun olam, repairing the world” was what motivated her the most.

“For me, living like I am Jewish means that I am on a mission to repair the world. In order for me to feel like I am Jewish and embrace Judaism I have to be helping other people and be making the world a better place.”

Digital Communications: A Wise Investment

posted by
Abbie S. Fink,
Vice President /
General Manager
HMA Public Relations

Do you have a fan page? What’s the hashtag for that conference? Did you see that great blog post? Will you write a LinkedIn recommendation for me?

These phrases and others are becoming increasingly more common among marketing, development, and communications professionals at nonprofit organizations. And with the ongoing support for the value of digital communications strategies, they are sure to stay part of our business lingo for a long time to come.

Digital communications has found a permanent place within organizations. Those that embrace it, making it a part of their daily communications efforts, will find it a worthwhile and beneficial means to talk to and with your organization’s stakeholders.

When it comes to digital communications, it is about engagement and influence, not numbers. Yes, it is exciting when your Facebook fan page hits a major numbers milestone. Or you reach a couple thousand followers on Twitter. But in order for your Facebook or Twitter stream to impact your organization, those fans and followers need to act on the information you are sharing. It may be that a fan page of 500 engaged followers will be more beneficial to you than a fan page of 5,000 inactive or passive followers.


Digital communications is most successful when your content is being shared across other platforms. And content should not be all about you and your organization. Consider sharing information about successful programs in other states, sending kudos to other nonprofit executives in your community, and serving as a resource for other social service organizations. This mix of information about the community, as well as your organization, will make your social networking efforts a success.

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